Bangkok--2 Apr--VERVE
Honor, a leading smartphone E-brand, successfully launched the Honor 9Lite and Honor 7X today at the Avani Riverside Hotel, marking the young brand's official arrival in Thailand and expansion in South East Asia. A wide range of top-tier media, Honor's strategic business partners, influencers and Honor fans joined the event to witness and celebrate this key milestone.
"As a young brand born in 2013, Honor's is rapidly growing around the globe, with its footprints stamped and leading role established in China, Western Europe, Nordics, Central and Eastern Europe, and Asia Pacific. I'm excited to see the momentum going and we'll continue to spare no effort in our product quality, service and technology innovation." commented George, President of Honor.
Thailand, a Rising Star for The Brave
In addition to winning the number one spot as the leading smartphone e-brand in China, Honor also became the number one and number three e-brand in Finland and Russia respectively. Honor's sales grew significantly on Black Friday in the United States and Europe last year. As a leading e-brand, Honor takes full advantage of the mobile Internet development and aims to become the most loved smartphone brand for young people and people who are young at heart. With a unique Internet-powered business model and exceptional product portfolios delivering uncompromised value, Honor is replicating its successful business model in other countries across the globe. The company has set a goal to become a top-three smartphone brand by 2020 in Thailand.
"Quality product, continuous innovation and user engagement contribute significantly to our rapid business growth in each market. As Thailand is a key overseas market of ours, Honor weighs brand image and valued partners over sales performance. This philosophy defines Honor's DNA as a young, innovative and trendsetting brand. The internet-driven, light-asset business models have also been tried and tested in many overseas markets," said Akin Li, President of Honor South East Asia. "At the start of Honor's journey in Thailand, we do not over-promise ourselves in terms of sales performance. Instead, the Honor's way of doing business is to build up connections with our fans and partners first to set up a stable Honor ecosystem."
Unmatched price-performance flagship killers
Both the Honor 9Lite and the Honor 7X offer flagship-like features and seamless performance to consumers at an irresistible price point.
Beautiful inside and out, the Honor 9Lite is a gadget shining in Paris fashion week with Koche, a trendy brand for young generation. It's the perfect way to capture your life moments, with competitive dual-lens 13MP + 2MP cameras, on both the front and back, and an expression of who you are, with its exquisitely designed 2.5D glass and 5.65-inch edge-to-edge FullView FHD+ Display.
The Honor 7X is the first smartphone to feature Honor FullView Display; a 5.93 inch edge-to-edge, bezel-less screen design that provides remarkable display quality and achieves an extraordinary high screen-to-body ratio. Combined with a powerful Octa-core Kirin 659 and graphics processing unit (GPU), the Honor 7X provides a clarity and user experience that is incomparable at this highly competitive price. Which is a perfect monster for gaming enthusiasts.
"Honor 9Lite and Honor 7X will be available for purchase from April 2, 2018 at 6,490 THB and 7,490 THB respectively. Honor 9Lite can be order at Shopee while the lovers of Honor 7X can go for Lazada for more details."
"We are thrilled that the first product launch in Thailand is a great success. And we are honored that the entry is widely welcomed and celebrated by our partners, fans and media community. Being one of our key targeted markets in South East Asia, Thailand is no doubt the strategic ground for Honor to continue offering the best state-of-the-art products and innovations. Looking to the future, Honor will bring something new and exciting to consumers in Thailand continuously." added Akain Li.
About Honor
Honor is a leading smartphone E-brand under the Huawei Group. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.
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