Bangkok--26 Apr--Sony Thai
Sony Thai Co., Ltd. continues to upgrade standard of TV market, underlining advanced technology leadership, launching full line-up of BRAVIA TV consisting of 23 models, highlighting the concept "A New TV Experience Awakens" for the newest TV products including BRAVIA 4K HDR OLED TV, A8F Series and BRAVIA 4K HDR TV, X90F Series, the flagship BRAVIA TV packed with latest video and audio technologies to redefine the new experience in viewing TV on next level, offering powerful processor chip to provide stunning virtual pictures for full-flavored entertainment experience, modern design and complete entertainment functions to serve every using format. Sony is convinced that the debut of BRAVIA product lineup today seamlessly meets the trend of new generation consumers preferring large screen TV. The new BRAVIA from Sony will be available in May.
Mr. Tetsutaka Suda, General Manager - Product Marketing of Sony Thai Co., Ltd., unveiled "Sony uplifts standard of TV viewing on a continual basis thanks to long-standing experience and expertise in the business, coupled with the commitment to developing technology and strengthening TV business of Sony to sustain growth. Today Sony develops innovations rich in quality and developed functions and features to meet lifestyle of today's consumers mostly viewing entertainment from large screen TV with high resolution and compatibility to connect with smart device. Last year Sony successfully introduced Thailand's first OLED TV, BRAVIA OLED TV A1 Series which received very warm welcome from consumers. In order to bring entertainment experience to next level, today Sony is pleased to introduce the latest BRAVIA product, BRAVIA 4K KDR OLED TV – A8F Series, for the first time in Thailand. Consumers will experience premium picture and sound quality. In addition, Sony launches 23 models line-up of BRAVIA TVs coming with 4K HDR quality (4K High Dynamic Range) and Full HD HDR that will transform entertainment experience on large screen TVs. Sony is confident that the introduction of new BRAVIA line-up will satisfy widely-diverse demand of new generation consumers as well as marking a milestone of TV market in Thailand."
The BRAVIA 4K HDR OLED TV – A8F Series is the ultimate BRAVIA 4K HDR OLED TV flagship from Sony for this year, highlighting OLED (Organic Light Emitting Diodes) screen specially designed for 8 megapixel resolution giving unparalleled impression of vividly beautiful and realistic pictures, incredibly displaying every picture detail, deepest black, more clearly contrast and animated image than viewing from other TV screens. The 4K HDR X1(TM) Extreme processor displays unprecedented picture details compared to other LED TVs on 4K HDR quality or High Dynamic Range with 4 K resolution enhancing capacity in displaying clearer and more vibrantly realistic pictures, combining TRILUMINOS(TM) Display and 4K X-Reality(TM) Pro to amaze audience with the ultimately crisp and clear pictures. Sony places equal importance to sound quality. The technology Acoustic Surface(TM) not only gives high quality pictures but also the great and powerful sound to deliver best viewing experience to consumers.
The BRAVIA 4K HDR OLED TV installs powerhouse of Android TV OS Version 7.0 for you to explore world of movies, music, photos, games searches and others. Voice search to find information, ask question and control your TV with built-in Chrome Cast to bring contents from smartphone or tablet up on TV. Enjoy favorite movies, TV programs and games on Google Play.
Sony also organizes sales promotion activities with participating distribution agents to approach consumers more closely and open opportunity for consumers to share the new experience of perfect TV viewing.
THE 2018 BRAVIA TV MODELS
BRAVIA 4K HDR OLED TV Line Up
- A8F Series –The ultimate BRAVIA 4K HDR OLED TV flagship from Sony this year, with 65" and 55" screen size, comes in new design and minimal stand for focused look of screen and wider range of placement. The 8 megapixel OLED gives substantial high range of light dynamic, completely dark color, naturally realistic colors and wider viewing angle. Experience visual impression with top of the line 4K HDR X1(TM) Extreme, supporting 4K resolution, HDR picture signal and a full-fledged technologies 4K X-Reality(TM) PRO and TRILUMINOS(TM) Display to deliver best TV viewing experience. Moreover, the combination of 3 state-of-the-art technologies including Object-based HDR Remaster to portray finest details of object surface producing realistic and natural contrast, Super Bit Mapping(TM) 4K HDR to eliminate light stripes for softer and more natural pictures and Dual database Processing to reduce disturbing signal on screen while increasing scales for bright pictures together with the powerful sound quality from Acoustic Surface(TM) technology to give immersive sound natural in all details like being in the real place. Perfectly combine picture and sound like no other TV can do, the A8F Series will be available soon (Price to be announced)
BRAVIA 4K HDR TV Line Up
- X90F Series – BRAVIA 4K HDR TV with 75", 65", 55" and 49" screen, features top-notched processor 4K HDR X1(TM) Extreme supporting 4K resolution, HDR picture signal for best viewing experience, packed with technologies incorporating X-tended Dynamic Range(TM) PRO to enhance color accuracy, Acoustic Surface(TM) to give clear and virtual sound, X-Motion Clarity(TM) to provide bright and exquisite animation, TRILUMINOS(TM) Display and 4K X-Reality(TM) PRO to excite audiences with the clearest pictures like coming out of TV. Besides the X90F Series comes with sleek design fitting HT-9000F Soundbar to provide stunning pictures and powerful sound, ready with full set of contents operated by Android TV(TM) for you to explore world of movies, music, photos, games and searches. Voice search for information and TV control and built-in Chrome Cast to send contents from smartphone to show on screen. Enjoy movies, TV programs and your favorite games on TV via Google Play. Support HDR to receive and process new standard video signal with higher contrast and brightness. Enchanted with more vivid colors through Internet video service and HDMI to play HDR 10, Hybrid Log-Gamma and Dolby Vision(TM). The X90F Series will be available soon (Price to be announced)
- X85F Series – BRAVIA 4K HDR TV, 75", 65", 55", 49" and 43" screen, features design of aluminum slim frame to give clearest TV viewing experience with clearer details of colors and lights from quality technology of 4K HDR X1(TM) processor supporting 4K resolution and HDR picture signal for best viewing experience. Excited with deeper details and nature-like pictures, combining TRILUMINOS(TM) Display and 4K X-Reality(TM) PRO to awake audiences with brightest pictures. The 75" screen will be available at 119,990 Baht, 65" at 69,990 Baht, 55" at 39,990, 49" at 30,990 Baht and 43" to be announced. The 49", 55" and 65" offer 2 color selections, black and silver, coming soon.
- X83F Series – BRAVIA 4K HDR TV, 70" and 60" screen, is packed with quality technologies 4K X-Reality(TM) PRO, TRILUMINOS(TM) Display and 4K HDR Processor X1(TM) to give fine details of surface and natural colors realistic at highest bright level. The X83F Series will be available soon (Price to be announced)
- X75F Series – BRAVIA 4K HDR TV, 65", 55", 49" and 43" screen, comes with all-in technologies including 4K X-Reality(TM) PRO to thrill audiences with clearest pictures from programs broadcasting from TV station, DVD player, Bluray player and Internet streaming, operated by Android, digital photos, ClearAudio+ technology to automatically adjust TV sound for perfect entertainment experience. The 49" screen will be available soon at 27,990 Baht. Price of other screen sizes will be announced.
- X70F Series – BRAVIA 4K HDR TV, 65", 55", 49" and 43", comes with 4K X-Reality (TM) PRO processor to produce bright and realistic pictures in every detail, packed with ClearAudio+ technology designed for automatic TV sound adjustment for audiences to experience virtual entertainment with more perfection and impression. Support video streaming such as YouTube and Netflix. Receive video simply with built-in WIFI. The X70F Series supports HDR processing new standard pictures with high bright, clarity and more colors via Internet video service and HDMI. The X70F Series will be available soon. (Price to be announced)
BRAVIA Full HD HDR TV
- W80F Series – BRAVIA Full HD HDR TV, 49" and 43" screen, features design of shadow and slim and luxury screen with well-organized cable management. Spectacular power with 4K X-Reality(TM) PRO to give amazing picture details bright and realistic no matter what source of contents including TV station broadcast, DVD player, Bluray player, Internet streaming and digital photos. Enjoy a variety of favorite contents from Android TV(TM) coming with built-in Chrome Cast offering full entertainment with easy to control and ClearAudio+ for auto sound adjustment for perfect sound experience. Use with HDR to receive and process new standard video with higher brightness, contrast and more vivid colors through Internet video service and HDMI, available in 49" for 24,990 Baht and 43" for 20,990 Baht, in May 2018.
- W66F Series – 50" and 43" screen comes with 4K X-Reality(TM) PRO to give clear and realistic pictures in every detail no matter what source of contents including TV station broadcast, DVD player, Bluray player, Internet streaming and digital photos. ClearAudio+ technology adjusts sound automatically for perfect sound experience. The W66F Series supports HDR to receive and process new standard video with higher brightness, contrast and more vivid colors through Internet video service and HDMI, available in 50" for 18,490 Baht and 43" for 15,490 Baht, in May 2018.
SONY BIG MATCH DAYS CAMPAIGN
Sony Thai prepares to launch the special campaign "SONY BIG MATCH DAYS" from May 14 to July 15 this year at distribution agent stores nationwide. The activity offers value promotion to welcome the FIFA football matches to favor customers looking for quality large screen TVs to experience grand entertainment like never before. Get value from large screen TVs for special offering price and privilege to purchase products at special price. Discount up to 50% with 10-month installment plan. Get product warranty up to 39 months when purchasing participating models of 4K TV.
Interested customers can enquire more product information at Sony Information Center, 0-2715-6100 or visit www.sony.co.th