Bangkok--28 Aug--Ogilvy Public Relations
Introducing new OPPO F9, with uniquely stylish design and best-in-class specs to reinforce its leadership in innovative technology and revolutionary design
OPPO announced the launch of OPPO F9, the latest addition to the F series that boasts best-in-class performance - with industry leading features comprising VOOC Flash Charge - 5-minute charge, 2-hour talk, 25MP selfie camera with AI Beauty 2.1 and powerful 6GB RAM. A smart, multitasking device with style statement, OPPO F9 boasts unique, revolutionary design elements like waterdrop screen, innovative gradient colors, and industry first petal-shaped pattern. The new F series smartphone accentuates OPPO's leadership in technological innovation and revolutionary industrial design and pioneering products that inspire and excite consumers, as the company emerged as No. 2 leader in Thai smartphone market in Q2 2018. Superstar "Nadech Kugimiya" is named the presenter of OPPO F9 thanks to his versatile talents and active lifestyle, which depict the unique propositions of the F9 as an innovative and stylish device that truly lets its users always stay connected, so that they can enjoy their freedom and make the most out of every day.
Mr. Chanon Jirayukul, Executive Vice President of Thai Oppo Co., Ltd., said, "2018 is a remarkable year for OPPO. As we recently celebrated our 10th anniversary, our business performance has also achieved impressive results, with record breaking growth in Q2 2018, making OPPO become No. 2 leader in Thai smartphone market, by both unit and value. The F Series have continued to be one of our product champions, as the line stands for super powerful selfie camera, elegant design and affordable price, and OPPO F7 is also the highest selling model in Q2 2018. We are confident that the new OPPO F9 will make a phenomenal success, as seen by the overwhelming consumer interest during the pre-launch with pre-orders in the first five days two times higher than its predecessor - the F7."
"Our impressive business performance in Q2 is the result of our commitment to bringing out innovative technologies designed to delight and inspire our users, and customer engagement activities that reach our target audience. Looking forward, to maintain No. 2 leader position in Thai smartphone market, we will continue to focus on key strategies, namely maintaining positioning as a young and fashion brand, great products, innovative features that meet users' real needs, and impressive after-sales services, particularly the service level that takes customers only 1-hour waiting. Our over 40 service centers nationwide are ready to reach and serve customer throughout Thailand," added Chanon.
OPPO F9 is powered by MediaTek Helio P60 Octa-core 2.0 GHz, which supports heavy loading games and applications, delivers incredible energy efficiency, brings AI intelligence to the heart of the phone to process realtime Bokeh, HDR, as well as maximize the performance of face recognition, voice recognition and Face ID features.
"The OPPO F9 with its advanced dual camera and selfie focused features is ideally powered by the MediaTek Helio P60 with NeuroPilot AI technology. The P60's AI-computing architecture maximizes performance, power efficiency and delivers AI enhanced imaging consumers want and expect when capturing life's moments," said TL Lee, GM of MediaTek's global wireless business unit. "The OPPO F9 and built-in P60 technology offer a top-tier smartphone experience."
OPPO F9 is the first F Series product to feature industry leading VOOC Flash Charge technology, making it possible to charge the phone for 5 minutes and receive 2 hours of talk time. The VOOC also uses 5 levels of protection, which effectively prevent the phone from overheating while charging.
Set in 6.3-inch FHD+ and revolutionary designed 'waterdrop' screen, OPPO F9 features a 90.8% screen, giving you a complete view. For the first time in smartphone industry, the phone comes in innovative gradient colors reflecting ever changing colors in different environments, as well as petal-shaped pattern offering an elegant design to the eye.
OPPO F9 is packed with unbeatable cameras, front and rear. The 25MP AI selfie camera with AI Beauty 2.1, image optimization features and HDR sensor captures exquisite images, in bright or low light. Dual 16MP/2MP rear camera provides excellent depth of field effects, giving you professional bokeh shots, with AI scene recognition capable of identifying 16 scenes.
With powerful 6GB RAM, OPPO F9 runs fast and smoothly while handling heavy gaming, movie watching and multi-tasking. Built-in AI Assistant suggests automatic setting based on user's behavior e.g., automatically connect to open Wi-Fi networks, frequently used phone numbers. With 3500mAh battery capacity, OPPO F9 utilizes a smart battery management system to prevent battery drain. ColorOS 5.2 in OPPO F9, based on Android 8.1, comes with Google Lens feature to identify any object through the camera.
OPPO F9 is available in three colors - Sunrise Red, Twilight Blue and Special Edition - Starry Purple, priced at 10,990 baht and will be available at all OPPO Brand Shops from 30 August 2018 and at distributors nationwide from 1 September 2018. The Special Edition – Starry Purple color will open for pre-order from 8 – 26 September 2018 and customers will receive one-year screen warranty VIP Card and 2in1 Gift Box.