Bangkok--29 Aug--Honor
Honor announced GPU Turbo today, a revolutionary graphics processing acceleration technology. With hardware-software integration, GPU Turbo dramatically increases graphics processing efficiency of mobile phones, providing global users with a smoother and faster mobile experience.
"We're thrilled to achieve this technology breakthrough as Honor has been strived to provide the best user experience to our global customers." said George Zhao, President of Honor. "With this GPR Turbo, we are confident that we can highly improve our market advantages by significantly enhancing our graphics processing efficiency and offering the impeccable mobile experience."
GPU Turbo is a hardware-software integrated graphics processing acceleration technology. It reconstructs the traditional graphics processing framework at the lower layer system, greatly improving the user experience. After the exploration and accumulation in the field of graphic processing, Huawei and Honor have achieved a key technological breakthrough of improving graphics processing efficiency by 60% while reducing the SoC (System on Chip) energy consumption by 30%, exceeding the limits of the balance between smartphone performance and energy consumption. In addition, with greater rendering ability, Honor devices can achieve outstanding graphics quality with GPU Turbo, even if the mobile game application does not support HDR (High Dynamic Range) imaging.
Over the past ten years, the demand for graphics processing capability in smartphones has surged, with display resolution evolving from VGA to 1080p and soon-to-come 4K. Mobile games dominate the gaming space. Unlike the past days of leisure and educational mobile games, multiplayer online battle arena (MOBA) games today demand heavily on smartphones' graphics processing capability. Cutting-edge technologies and applications that also demand high graphic processing ability like AR (Augmented Reality), VR (Virtual Reality) and image rendering, which have become increasingly popular on mobile phones. GPUs for mobile platforms have always faced a series of technical constraints like storage, heat dissipation and energy consumption. These factors make it challenging for smartphone developers to cope with the upsurge of demand for mobile graphics processing. As such, Huawei and Honor is launching GPU Turbo, a key technological breakthrough developed based on the companies' accumulated experience in the graphic processing field.
GPU Turbo will benefit mobile games that demand high graphics processing efficiency, enhancing the speed and optimizing users' gaming experience dramatically. GPU Turbo will become the core capability of Honor smartphones, resulting in an excellent integration between smartphone hardware and EMUI software, as well as a smoother top layer graphics application. In addition, GPU Turbo can support AR and VR in the future and can be applied in the sectors including virtual teaching, online shopping and telemedicine to create the best visual experience for users.
GPU Turbo will be firstly introduced to Honor Play, which has been first introduced in Beijing, China . It will be gradually applied in other popular Honor smartphones, such as the Honor 10. The technology will also be opened to worldwide Honor users. Honor play with GPU TURO has been highly praised by customer in China. Also, honor play would come to Thailand market very soon. Game lovers in Thailand would have a very good choice about gaming smartphone very soon.