Bangkok--29 Aug--Honor
On 14th August, honor launched honor Play, the first of a game changing new product series to deliver the revolutionary fast gaming and entertainment experience that the global gaming industry has been waiting for. The Honor Play is a performance beast with the groundbreaking graphics processing technology GPU Turbo to meet young gamers' demands for "lightning fast" graphics processing capability and extended battery life. On 5pm, 14th August, the preorder of honor play started at LAZADA, AIS, TG FONE and CSC.
Honor play is the No.1 AI gaming Smartphone and its arrival has caught great attention all around the whole market. Fans of honor and gaming lovers crowded into LAZADA and offline stores to get one of the most valuable gaming flagship smartphones. On 18th August, the preorder number of honor play has increased 300% than honor 10. Honor play is also the Best sale Android Phone at THB 10,000 on LAZADA in August.
The Honor Play offers an unprecedented gaming performance and a 24/7 "Always On" entertainment experience. Honor play brings two ground-breaking and industry leading smartphone technologies to gamers and casual users. The first is Honor's new GPU Turbo, which dramatically increases the graphics processing and computing efficiency, and the other is Honor's advanced AI technology, which revolutionizes the smartphone camera function.
The GPU Turbo is an innovative hardware-software integration solution that leaves Honor's competitors trailing in the dust. By working with PUBG MOBILE, Honor Play has dramatically increased the graphics processing and boosted the average frame rate to 39.46 on PUBG MOBILE. The jitter rate has been reduced to 0.21% , more than a full percentage point below Honor's key rivals, and the battery life has a 30-minute lead over other flagship devices with 4.5 hours of solid gameplay. With 4D gaming experience, including 3D audio effects and AI vibration, honor play provides with better gaming experience. AI 4D Smart Shock can be enabled for 30 different scenario vibrations, according to the direction of approaching enemies or gunfire.
The Honor Play is one of the smartest mid-range phones on the market. With AI motion detection and intelligent recognition, snapshots using the 16MP front camera are now easier than ever before. Enabled by Kirin 970 NPU chipset which, together with EMUI 8.2, honor play unleashes a truly AI-mazing processing power. The slim and subtle unibody metal design comes in Midnight Black, Navy Blue and Ultra-Violet. The design retains the body of a typical 6.3-inch screen device to ensure it fits comfortably in your hand and packs a 19.5:9 bezel-less display.
On open sale day on 22th August at LAZADA and 23th August at AIS, CSC and TG FONE, honor play has sold out within 1 hour. The NO.1 AI gaming smartphone honor play, now is available for second round of preorder online at LAZADA (https://bit.ly/2Mo4eSe) and offline at AIS, CSC and TG FONE for THB 9,990. The delivery of second round would start from 27th August. More information about offline sales store, please check in https://www.hihonor.com/th/news/honor-play-pre-booking/