Bangkok--19 Oct--Amway
Artistry by Amway (Thailand) launches "Artistry Studio NYC Edition", which is inspired by the bright lights and colors of New York City, for young and active-lifestyle people. Marketing campaigns for this collection will roll out online and on ground to boost Artistry's sales in Thailand beyond Bt2.2billion this year and reaffirm its position as Thailand's No.1 Premium beauty brand selling.
Mrs. Ratana Channara, marketing director of Amway (Thailand) Company Limited, says, "Guided by Amway's focus on the new generation and people with active lifestyles, our efforts have extended to cosmetics. This time, we have colored up the image of Artistry by unveiling new trendy brand 'Artistry Studio', which creates its cosmetics based on inspirations from the hottest cities around the world. The first collection of Artistry Studio is the "ARTISTRY STUDIO NYC EDITION". Capturing the bold and energetic spirit of vibrant New York City, this edition is a collaboration between Artistry and a famous New Yorker artist "Lady JDay" – who contributes to packaging designs.
"On marketing strategy, we will reach out to new-generation women through both online and on-ground channels. For example, 'Artistry Passionista Contest' searches for women who are truly passionate about beauty. '100 Looks 100 Passions' campaign shows how Artistry can create 100 different looks for one same model. 'Artistry Virtual Beauty' application has been created so women can virtually put on Artistry cosmetics and makeup workshops has been organized for Amway business owners as well," Mrs. Ratana says.
"On top of this, Artistry has sponsored Busan International Film Festival (BIFF) for seven consecutive years now. At the latest or 23rd BIFF, Artistry Studio Gallery was set up to deliver beauty experiences to Amway business owners, movie fans and other visitors to the festival. The Artistry Studio Gallery also featured the special works created by Lady JDay, the artist chosen for the Artistry Studio NYC Edition. Amway Thailand also sent out invitations and brought new-gen Amway business owners and high-level Amway business owners from Thailand to the event so that they enjoyed the special experiences there and could share them later with customers and consumers," she continues.
"Amway is fully confident that the quality products and lively packaging of the Artistry Studio NYC Edition will wow all girls. Backed by online and on-ground campaigns targeting people with an actively lifestyle, Artistry Studio NYC Edition will definitely win warm response from new-generation women. It will also support Artistry's plan to achieve Bt2.2 billion sales this year and stay on as Thailand's best-selling premium cosmetic brand," Mrs. Ratana concludes.
"ARTISTRY STUDIO NYC EDITION" features 1) 2-in-1 Lipstick (Limited Collection); 2) On-the-Go Palettes; 3) 2-in-1 Eye Stick (Limited Collection); 4) Tint Lip Balm; and 5) Lash Boosting 3-in-1 Mascara. All these products are now available with money-back satisfaction guarantee. To order, please contact any Amway business owner nationwide. For more information, please contact Amway Call Center 0-2725-8000 or visit www.amwayshopping.com, www.facebook.com/artistrythailand and @artistrythailandofficial Instagram page.