Bangkok--31 Oct--
Taokaenoi Food and Marketing Plc., the manufacturer and distributor of Taokaenoi seaweed snacks that capture 70% of domestic market share, is determined to build a strong brand. The Company has been domestically and globally implementing marketing and promotional schemes to enhance awareness at international level. It recently opened the latest branch, Taokaenoi Land Plus, at Certer Point, SiamSquare, to become a shopping landmark that offers value-for-money products and an enjoyable shopping experience. On this occasion, the company introduced Ranee 'Bella' Campen, renowned star, as the presenter of Taokaenoi Land PLUS.
Mr. Itthipat Peeradechapan, Chief Executive Officer of Taokaenoi Food and Marketing Plc., said, "The Company has spent a large amount of budget on marketing and promotion. On this occasion, we are delighted to have Ranee 'Bella' Campen as the presenter to promote Taokaenoi Land PLUS. This prototype will become a landmark for international tourists as well as Thai people who would like to buy souvenirs for loved ones or themselves. In addition to catering for their needs, the shop will carry value-for-money products and deliver a pleasurable shopping experience to customers who shop here. At Taokaenoi Land PLUS, they will find a wide range of products besides snacks, which are the strength of existing Taokaenoi Land."
At this new shop, tourists will enjoy a one-stop shopping experience. Under one roof, they can find a wide array of products, including highlight products of Thailand that are internationally recognized, such as health and spa products, moisturizer, woven products and other souvenirs. Furthermore, Taokaenoi Land PLUS aims to be a distribution channel that promotes high-quality local products. Products the shop offers were carefully selected to reassure the customers that they will receive the best souvenirs. In addition to products and services, the shop provides 'Try Me – Try Before you buy' service to enhance the customer satisfaction. They can test and try products until they feel confident enough to buy these items.
"The Company expect to open at least 80 more branches within three years in tourist destinations countrywide. The shop size will vary from 50 to 200 sq.m. or larger depending on the areas are worth the investment," concluded Mr. Ittipat.