Bangkok--28 Nov--MSL Group
- In 2017, 280,000 people in the Asia and Pacific Region were infected with HIV, adding to the estimated 5.2 million people already living with the infection in the area.
- Durex launches the limited edition (DUREXTM)RED Box as part of the partnership to raise funds to contribute to the fight against AIDS in South Africa.
- The limited edition (DUREXTM)RED Box will be retailing on top online marketplaces like Lazada, Shopee, and JD Central starting on World AIDS Day (Dec 01).
Durex is reigniting conversations around HIV and sexual health in the occasion of the upcoming World AIDS Day, as it partners with (RED) to support its mission to end AIDS.
From 1st December, consumers in Thailand will be able to purchase a limited edition (DUREXTM)RED Box, and funds raised from sales will go towards the 'Keeping Girls in School' programme in South Africa, where 7.2 million people are currently living with HIV. The programme aims to reduce new HIV infections and pregnancies among young women through encouraging girls to stay in education and improving access to sexual health and reproductive services.
The limited edition (DUREXTM)RED Box will be retailing exclusively online on Lazada, Shopee, and JD Central.
Through the (DUREX)RED partnership, Durex, part of Reckitt Benckiser, a global leader in health and hygiene, will make a minimum donation of THB 164M ($5m) over three years to The Global Fund. The Bill & Melinda Gates Foundation will match Durex's 164M ($5m) contribution taking the total to a minimum of THB 328M ($10m).
Ben Wilson, Global Category Director, Durex, said: "37 million people are living with HIV around the world, and Durex's ground-breaking new partnership with (RED) allows everyone to play a role in helping end AIDS. Through this vital partnership, we hope to protect and make a huge difference to young women who are disproportionately affected by this devastating disease in South Africa."
Through the creation of limited edition (DUREXTM)RED Box, Durex joins the list of some of the world's most iconic brands who have partnered with (RED) since it was founded by Bono and Bobby Shriver in 2006. To date, (RED) has generated more than THB 164 billion ($500 million) for the Global Fund to fight AIDS. All proceeds donated goes directly into projects to ensure that it reaches those most in need of the funds.
The Global Fund grants that (RED) supports have impacted nearly 110 million people with prevention, treatment, counselling, HIV testing and care services.
Deborah Dugan, CEO of (RED), comments: "It is exhilarating for (RED) to partner with a global brand like Durex in such a provocative, inspiring and creative way. In addition to millions of dollars to the Global Fund, there is brilliance and beauty in a (RED) partner product that saves lives in more ways than one. Thank you to all at Durex for bringing this important campaign to people and places all around the world."
Show you care this World AIDS Day – buy (DUREX)RED
#DUREX #DUREXRED
Visit www.durex.com/red
(DUREX)RED Partnership
Reckitt Benckiser, the global leader in consumer health and hygiene, is joining forces with (RED) and The Global Fund through its condom brand, Durex, and has pledged a minimum of THB 164M ($5 million) commitment over three years to The Global Fund. The Bill and Melinda Gates Foundation will match Reckitt Benckiser's commitment, taking the total to the Global Fund to THB 328M ($10) million.
The funds donated through the (DUREX)RED partnership will go directly to The Keeping Girls in School Programme in South Africa, aiming to reduce new HIV infections and pregnancies among young women, improve access to sexual and reproductive health services and comprehensive sexuality education in schools, and encourage more girls to stay in education.
About Durex
DUREX(R) is the leading sexual well-being brand worldwide. The brand not only produces condoms which exceeds global testing standards, but also offers pleasure gels and lubricants. With over 80 years of experience, DUREX is dedicated to inspiring safe sex. That is why DUREX will never stop innovating with new products that helps couples get closer and go further and safer together.
For more information, go to www.Durex.com
About (RED)
(RED) was founded in 2006 to engage businesses and people in the fight against AIDS. (RED) partners with the world's most iconic brands that contribute proceeds from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Amazon, Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, Durex, MCM, Salesforce, SAP, Starbucks and Telcel. (RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Andaz, Baxter of California, Bombas, Fatboy USA, Girl Skateboards, Mophie, S'well, Wanderlust and Vespa.
To date, (RED) has generated more than $500 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. Global Fund grants that (RED) supports have impacted nearly 110 million people with prevention, treatment, counseling, HIV testing and care services.
About The Global Fund
The Global Fund is a 21st-century partnership organisation designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics. Founded in 2002, the Global Fund is a partnership between governments, civil society, the private sector and people affected by the diseases. The Global Fund raises and invests nearly THB 131 billion (US$4 billion) a year to support programs run by local experts in countries and communities most in need. Working together, we have saved millions of lives and provided prevention, treatment and care services to hundreds of millions of people, helping to revitalize entire communities, strengthen local health systems and improve economies.
About Reckitt Benckiser
Reckitt Benckiser is a global leading consumer health, hygiene and home company. Driven by a purpose to build healthier lives and happier homes, Reckitt Benckiser has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, our global brands help people live healthier, happier lives. Reckitt Benckiser has world leading Powerbrands which include household names such as ENFAMIL, NUTRAMIGEN, NUROFEN, STREPSILS, GAVISCON, DUREX, SCHOLL, DETTOL, VEET, HARPIC, MORTEIN, FINISH, VANISH, and AIR WICK. Reckitt Benckiser's unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 Reckitt Benckiser employees worldwide.
Further statistics about AIDS:
In 2017 (the latest data available):
- 36.9 million people globally were living with HIV in 2017
- 21.7 million people were accessing antiretroviral therapy in 2017
- 1.8 million people became newly infected with HIV in 2017
- 940 000 people died from AIDS-related illnesses in 2017
- 77.3 million people have become infected with HIV since the start of the epidemic
- 35.4 million people have died from AIDS-related illnesses since the start of the epidemic
In 2017, there were 36.9 million people living with HIV:
- 35.1 million adults
- 1.8 million children (<15 years)
AIDS-related deaths
- AIDS-related deaths have been reduced by more than 51% since the peak in 2004
- In 2017, 940 000 people died from AIDS-related illnesses worldwide, compared to 1.9 million in 2004 and 1.4 million in 2010
Women
- Every week, around 7000 young women aged 15–24 years become infected with HIV
- In sub-Saharan Africa, three in four new infections are among girls aged 15–19 years and young women aged 15–24 years are twice as likely to be living with HIV than men
- More than one third (35%) of women around the world have experienced physical and/or sexual violence at some time in their lives
- In some regions, women who experience violence are one and a half times more likely to become infected with HIV