Bangkok--17 Jan--ABM
Bangkok, 17th January 2019 – Kellogg's, the world's leading ready-to-eat cereal and convenience foods manufacturer from the United States, officially launched their latest product, "Kellogg's Mueslix Cup," selecting Bella Ranee as their presenter, and inviting a new generation of health-conscious Thais to begin their day with the nutritious benefits from five grains: corn, oats, rice, wheat and barley – all in one cup. Convenient and easy to carry around, with no cholesterol, Kellogg's Mueslix Cup (35g) is now available for 28 baht at 7-11 in two great flavors: Harvest Fruit & Nut and Fruity Sunshine.
Ready-to-eat cereals are gaining popularity as an increasing number of Thais are living in urban areas and becoming more health-conscious, contributing to growth in the cereal market in Thailand. In 2018, sales of cereals reached 2,100 million baht, which was divided by the children's segment at 37%, and adult and families at 63%. The adult and families segment witnessed the fastest growth given the variety of products now available as well as consumer behavior that focuses on healthy eating for those with busy schedules. As a global leader in the cereal market, Kellogg's continues to offer Thais new products that are perfectly matched with their requirements.
Mr. Avnish Bajaj, Country Manager of Kellogg's Thailand, said, "Kellogg's Mueslix Cup meets the needs of consumers who care about their health and well-being, but who are also looking for something that provides convenience and is targeted to urban lifestyles given that so many Thais are on the go. Kellogg's Mueslix Cup is easy to carry and comes with five nutritious grains allowing everyone to have a healthy start to their busy day. We chose Bella Ranee Campen as our presenter to share some useful tips on living well and to invite everyone to treat themselves to a good breakfast. We are kicking-things off at our launch event today at Siam Square One with our team who will be giving away free samples to introduce Thais to the great taste of Kellogg's Mueslix Cup.
Kellogg's Mueslix one cup is rich in dietary fiber from five grains: Barley – Helps reduce cholesterolWheat – Full of proteinOats – Reduces the risk of heart diseaseCorn – Rich in Vitamin ARice – Full of Vitamin B and Minerals"We are preparing a full marketing plan to communicate our new product, both online and offline, including a television commercial featuring Bella which is already live, OOH advertising on the BTS, in addition to digital activities, POP, and product trial activities to effectively reach consumers. We hope that Kellogg's Mueslix Cup will get an overwhelming response from Thais and strengthen Kellogg's as a leader in ready-to-eat cereals."
Consumers can try the two variants of Kellogg's Mueslix cup: Harvest Fruit & Nut and Fruity Sunshine which both come in a ready-to-eat (35 g) cup for 28 baht and are now available at 7-11. Kellogg's also offers Mueslix Orchard Beauty in two sizes, a 45 g carton for 20 baht at 7-11, Tesco, Big C and Tops, and a 375 g carton for 195 baht which is available at Tesco Big C, Makro Tops and all supermarkets in Thailand.
#Kelloggs5Grains #BetterDayStartWith5 #เริ่มต้นด้วย5ดีกว่าเสมอ
About Kellogg's
Kellogg's has been the world's number one breakfast cereal producer for over 110 years since being established in 1906 by Mr. William Keith Kellogg, who believed that diet plays an important role in a healthy lifestyle. Mr. Kellogg introduced the first breakfast cereal, helping to establish the global food industry, and making Kellogg's a household name and the epitome of a trustworthy and reliable breakfast provider. In 1997, Kellogg's expanded to Thailand, providing the country with high-quality, convenient, and healthy breakfast foods. One of the most popular and recognizable products among Thai consumers is Kellogg's Corn Flakes. Made from premium quality corn (maize), high in dietary fiber and with a variety of nutrients, Kellogg's Corn Flakes has been the most popular breakfast cereal among Thais for over two decades.
Check out more information about Kellogg's products and the new campaign on Facebook: Kellogg's Thailand