Bangkok--12 Feb--Ogilvy Public Relations
The Vajiravudh College Alumni Association under the Royal Patronage signed a memorandum of understanding to grant sole proprietorship to host Miss Thailand pageant to TW Pageants Co., Ltd. With 5-year grant to host the prestigious event from 2019 – 2023, TW Pageants strived to enliven the standard of beauty pageant in Thailand with new concept and format, with focus on creating value to the society and advancing Thai women's right in a new global context.
Thanawat Wansom, Chief Executive Officer, TW Pageants Co., Ltd. said that "Miss Thailand is a long cherished and highly esteemed prestigious pageant in Thailand. We are grateful for the trust and confidence the Vajiravudh College Alumni Association has given us to host the pageant for 5 years starting 2019, which marked the 86th year of the event.
Along with our sponsoring partners, we will continue to maintain the prestige of Miss Thailand pageant while redesign the format of the contest to be more universal with focus on the enhancement of the contestant's ability by promoting learning skill, personality improvement and global attitude development. We will also create a new kind of beauty pageant entertainment to be enjoyed by Thai people nationwide with more diversified broadcasting channels to reach wider group of audience."
Pol Maj-Gen Atthakrit Thareechat, President, the Vajiravudh College Alumni Association under the Royal Patronage, revealed that "We are committed to nurturing Miss Thailand, the first and original national beauty pageant of Thailand, as a platform to celebrate the value of Thai lady, promote the respect to women's right in Thai modern society as well as maintain the beauty of Thai cultural heritage. This is the first time we grant 5-year proprietorship to host the pageant to open up an opportunity for a long-term collaboration. We decided to choose TW Pageants as our partner because the company's proposed concept aligns with our ambition. In addition, with the extensive experience of their management team in creating value for entertainment industry, we foresee a whole new dimension of Miss Thailand pageant, which will become the official national beauty pageant widely recognized internationally."
According to Chalida Tantipipop, Miss Thailand 1998, "The role of Miss Thailand is beyond beautiful appearance, but an inspiration for self development among Thai women. I am greatly delighted to see a long-term collaboration between the Vajiravudh College Alumni Association and TW Pageants in strengthening the Miss Thailand brand to grow side by side with Thai society."
About the Vajiravudh College Alumni Association under the Royal Patronage
The Vajiravudh College Alumni Association is the association of graduates of Vajiravudh College, an all-boys boarding school founded in 1910 by King Vajiravudh with his personal funding on the occasion of his accession to the throne instead of following the tradition of building a royal temple.
About Miss Thailand Pageant
Miss Thailand Pageant was inaugurated as "Miss Siam" pageant on Thailand's Constitution Festival in 1934, and was later named "Miss Thailand" in 1939, when the country's name was changed from "Siam" to "Thailand".
In 1964, Vajiravudh College Beauty Queen Contest, the country's most famous beauty pageant at the time, was transformed into Miss Thailand pageant, with aim to enhance the role of the prestigious contest in empowering the value of Thai Women and their rights, as well as preserving Thai cultural beauty and promoting the name of Thailand in international community.
Miss Thailand pageant was held on a regular basis, but not annually. The contest was cancelled in the years where the country was affected by war and political crisis. Until today, Miss Thailand pageant has been held for 50 times during its 85-year history.
About TW Pageants
TW Pageants is highly experienced in investment in mass media and content creation business. The company is committed to developing high quality content in beauty pageant, in both local and international scale, in order to bring happiness and entertainment to audience across Thailand and worldwide, as well as raise the bar of Thailand's capability in organizing world-class contest.