Bangkok--13 Feb--PC & Associates Consulting
Create music lover communities by lifting up 'Karaoke' and 'Live Concert' features
JOOX music application celebrates its entering the fourth year as a total "entertainment platform", connects people with all music moment for all digital lifestyles. The company also deploys O2O2O strategy (Online to Offline and back to Online Experience) that combines both online and offline platforms in order to motivate value-added in all across music industry regardless of genres, artists and labels. In addition to emphasize its leadership in music streaming industry, JOOX's next move is to build-up music-lover communities through 'VDO Karaoke' and 'Live Korean Concert' features. Last but not least there will be more exclusive contents from its 'Collaboration Projects' that feature collaborative works among Thai artists or among Thai and international artists.
According to IFPI Global Music Report 2018 showed incomes of global music streaming market in 2017 grew up 41.1% from total income of music industry of US$ 17.3 billion. Music streaming market accounts for 38% of all music platforms, leads the other physical music platforms (CD & Tape Cassette) which accounts for 30% market share. While in Thailand, JOOX has over 3 billion music streaming sessions in 2018, 50% increased from 2016. A sum of 89.47% of Thai users listen to Thai music over international music and JOOX houses the largest amount of Thai music in the market at this moment. As a result of internet bandwidth improvement, data package and affordable devices, and opt high-quality music streaming with more various music genres.
Mr. Krittee Manoleehagul, Managing Director of Tencent (Thailand) Company Limited and executive of JOOX Thailand said "Music streaming has become a part of our lifestyle and it has a tendency to increase globally. Smartphone is the primary device of music lovers with 75 percent streaming. More over Thailand shows continuous growth in music streaming with over 3 billion streaming sessions last year. New contents and MV are key factors to attract listeners. As for Joox, we have welcomed new artists whose works from all across genres play importance role in our platform. We keep moving forward to have JOOX the preferred entertainment platform for everyone in this ecosystem."
"For 2019, JOOX still aims to promote and support artist works through enhanced content dimensions with the Collaboration Project in order to create more exclusive contents and create cross-genre collaborations to produce interesting and outstanding music characters, featuring Thai artists or Thai and international artists. Recently a joint project of a Thai iconic artist 'Peck-Palitchok' co-worked with global renown DJ "Hollaphonic", or the "Live Concert" from Korea, we plan to add more events for fans. In the part of platform development, we aim to build 'music lover communities' as we have witnessed positive results of our Karaoke feature that there were over 5 million karaoke recording and 2.6 million shares. Thus, this year we invite influencers to join and engage with their audiences through 'JOOX VDO Karaoke' featured by adding video gimmicks to make everyone having fun and enjoy with singing songs on our platform. Beside that users can now surf and love joox.com from our desktop channel. Mr. Krittee concludes.
Today, JOOX houses over 3,400 editorial playlists with over interesting 11 million individual user created playlists on JOOX. Moreover, JOOX was awarded Google Play Store's User's Choice App in 2018, with an average 90-minutes per day time spent on JOOX Music Application Statistically, 41.2% of JOOX users are between 18-25 age-range and its revenue model is from VIP Subscription and Media Partners.
About JOOX
JOOX is an application for online music listening (www.joox.co.th). Developed by Tencent Holdings Company Limited, it staged its first official launch in Hong Kong in December 2014. In bringing this application to Thailand, Tencent has joined forces with Thailand's leading website Sanook.com for the big launch in pursuit of the shared goal of letting users enjoy with listening and singing music anytime, anywhere. JOOX is compatible with various devices from cell phones, to tablets and to computers. Desktop users can easily access the services by browsing to joox.com or music.sanook.com and logging in with JOOX account (or WeChat or Facebook account). The playlist users have created via JOOX will also appear automatically on their computer upon logging in.
About Tencent (Thailand)
Tencent (Thailand) Company Limited is the provider of Content and Services Platforms that respond to the various lifestyles of online consumers, These platforms can be divided into three categories: News & Portal Platforms, namely Sanook! and NoozUP; Entertainment & Multimedia Platforms JOOX and Game; and a Services Platform, which is operated by Topspace, and Tencent Social Ads