Bangkok--28 Feb--ABM Connect
NESCAFÉ RED CUP announces the success of its "#The One In Your Heart with NESCAFÉ RED CUP" campaign that took place just after the New Year, starting the trend of creating new and personalized ways to make a cup of coffee. This led to an impressive phenomenon for Thai coffee lovers as NESCAFÉ RED CUP reached the largest number of consumers in any of its campaigns at more than thirty million nationwide through online and offline activations during the campaign period, offered the most indulgent experience with the full flavor and rich aroma of over 500,000 cups of NESCAFÉ RED CUP Pa Som Kafe Khua Bod Laiad available to Thai coffee lovers, and a record-breaking web film called "NESCAFÉ RED CUP: The One in Your Heart Is …" on YouTube that reached 36.7 million views, the highest among NESCAFÉ's commercials during the same period, with a 32.2% completion rate. These achievements are the result of the year's biggest campaign so far that featured 14 stars encouraging Thais to make personalized cups of coffee at 10 key locations nationwide.
The "#The One in Your Heart" campaign was led by NESCAFÉ RED CUP brand ambassadors Manasaporn (Proymon) Chanchalerm and Pongsatorn (Phuak) Jongwilas, along with other well-known and "most-missed stars" Taksaorn (Aff) Paksukcharern and Sukrit (Bie) Wisetkaew, Denkhun (Ouan) Ngamnet, Saran (Porshe) Siriluksana, Chonlathorn (Captain) Kongyingyong, Yuke (Son) Songpaisan, Warattaya (Jooy) Nilkuha, Puttichai (Push) Kasetsin, Arak (Pae) Amornsupasiri, Worrawech (Dan) Danuwong, Kawee (Beam) Tanjararak, and Sattaphong (Tao) Phiangphor. These celebrities shared their indulgent moments of making a personalized cup of coffee with NESCAFÉ RED CUP Pa Som Kafe Khua Bod Laiad, the first product in the pure soluble coffee market to be certified with the Healthier Choice Logo. Coffee lovers who made their own personalized cup enjoyed the full flavor and rich aroma of NESCAFÉ RED CUP, customized to suit their personal taste.
Mr. Thanatorn Punpanishgul, Senior Marketing Manager – NESCAFÉ RED CUP, NESCAFÉ GOLD, Nestle COFFEE-MATE and NESTEA, Nestle (Thai) Ltd., said, "We are overwhelmed that the one-month long "#The One in Your Heart" campaign was so successful, with a tremendous response from Thai coffee lovers. It's great that we had the opportunity to offer them an experience to enjoy the taste they have missed along with several well-known stars who returned to inspire coffee lovers about the joy of making coffee in new ways for themselves and their loved ones."
"NESCAFÉ RED CUP is certainly not going to stop with this success. We will continue creating phenomenas, one after another, to offer the indulgent moment of making a personalized cup of coffee with NESCAFÉ RED CUP Pa Som Kafe Khua Bod Laiad to Thai coffee lovers throughout 2019. I would like to thank all NESCAFÉ RED CUP fans for their support and ask that they stay updated on the NESCAFÉ SHAKE campaign, which will return to excite and refresh Thai coffee lovers this summer," added Mr. Thanatorn.
Nestle is the world's largest food and beverage company. It is present in 191 countries around the world, and its 328,000 employees are committed to Nestle's purpose of enhancing quality of life and contributing to a healthier future. Nestle offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2,000 brands range from global icons like NESCAFÉ or NESPRESSO to local favourites like BEAR BRAND or MINERÉ. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestle is based in the Swiss town of Vevey where it was founded more than 150 years ago.
Products under the NESCAFÉ brand are distributed by Nestle (Thai) Ltd., which is a company that is 100% owned by Nestle S.A. in Switzerland. The NESCAFÉ product portfolio includes NESCAFÉ RED CUP, NESCAFÉ BLEND & BREW, NESCAFÉ AMERICANO, NESCAFÉ GOLD, NESCAFÉ Can Ready-to-Drink, NESCAFÉ PROTECT PROSLIM, and NESCAFÉ DOLCE GUSTO.
For more information about Nestle (Thai), visit:
Website: https://www.nestle.co.th
Facebook: https://www.facebook.com/goodfoodgoodlifebyNestleThailand
YouTube: https://www.youtube.com/user/NestleThailand