Bangkok--13 Nov--a publicist
Lazada, Southeast Asia's leading eCommerce platform, announced the striking success of its flagship shopping event, the Lazada 11.11 Biggest One Day Sale. Bangkok led the 11.11 charts across Thailand provinces with the highest numbers of buyers. Lazada's Super Shows across the region achieved a new record of over 13 million viewers, while Guess it! King attracted over 1 million views in one single episode. The result underscored Lazada's strength in continuously redefining the shopping experience through its Shoppertainment strategy.
Mr. Jack Zhang, Deputy CEO of Lazada Thailand said, "Lazada's 11.11 Biggest One Day Sale reinforced Lazada's leading position in Thailand's eCommerce industry with remarkable success across the key metrics of orders, buyers and sellers. This demonstrates strong response to our efforts to deliver the best online shopping experience. We would like to take this opportunity to thank Thai shoppers who have been supporting Lazada, and we will continue to introduce innovations that progress the eCommerce sector's developments and accelerate the growth of the industry."
Results from Lazada 11.11 Biggest One Day Sale showed that mobile phone ranked as the No.1 product category in sales, followed by TV and Mother & Baby (Diaper). In terms of orders, the top three product categories were Fashion (Lingerie), Fashion (Tops), and Beauty.
Other key statistics include:
- The largest single 11.11 order across the region was from Thailand, worth about 360,000 baht.
- Top 3 provinces with the highest number of buyers were Bangkok, Chonburi, and Samutprakan.
- Top 3 highest traffic period in terms of orders were 00.00-00.59 hrs., 23.00-23.59 hrs., and 22.00-22.59 hrs.
- Super Shows in Indonesia, Malaysia, the Philippines, Thailand and Vietnam achieved a new record of over 13 million viewers, who tuned in via in-app livestreaming and TV, to catch exclusive live performances by local celebrities.
- Guess It! is now Southeast Asia's most watched in-app livestream programme, attracting over 1 million views in one single episode on 4 November 2019.
LazMall brand champions in sales during Lazada 11.11 Biggest One Day Sale:
- Mobile phone: Apple
- Home Appliances: Philips
- Mother & Baby products: Mamypoko
- Lifestyle products: Winner Furniture
- Beauty products: L'Oreal Paris
- Fashion products: Sabina
To celebrate 11.11, Lazada joined hands with Thai Vietjet Air and conducted a surprise activity to give away Lazada's 1,111 baht 11.11 vouchers to lucky passengers onboard. Lazada also gave away a pair of round-trip tickets each to 11 lucky winners of Lazada Stamp Hunt, an O2O activity specially created for Lazada deal hunters.
Follow Lazada's shopping events at Facebook: Lazada Thailand Twitter: Lazada Thailand and Application: Lazada
About Lazada Group
Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers' daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.