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Product render of Fitbit Charge 4, 3QTR view, in Special Edition Granite and Black.
Launches Active Zone Minutes, a new personalized heart rate metric that tracks your physical activity beyond steps to help you move efficiently every day and improve your overall health
Fitbit app iOS showing Active Zone Minutes weekly view in PR template.
Fitbit Premium delivers new programs, challenges, workouts and mindfulness tools, plus free 90-day trial, giving users support and guidance to stay healthy in any environment
Lifestyle photo of Fitbit Charge 4.
April 1, 2020 - Fitbit (NYSE: FIT) today announced the latest evolution of its most popular family of devices,[1]Fitbit Charge 4(TM). Featuring Fitbit’s most advanced combination of sensors and features, now with built-in GPS and Spotify,[2]Charge 4 delivers what you want most in a health and fitness tracker, paired with essential smart features and up to 7 days of battery [3] life in a sleek, swimproof[4]design,all at an approachable price. Charge 4 includes Fitbit’s latest innovation in health and fitness, Active Zone Minutes, a new personalized standard based on your resting heart rate and age for tracking physical activity, no matter what you do.
For more guidance and motivation in today’s environment, new content has been added to Fitbit Premium, including programs, workouts from brands like barre3, Down Dog and Physique 57, mindfulness tools, challenges and more. Along with 40 new pieces of free content, Fitbit is also offering a free 90-day trial for new Premium users. With the launch of new tools, software and content, being “on Fitbit” offers even greater value for users looking to manage their overall health.
“Our mission has always been to help people
around the world get healthier. In today’s extraordinary times, that mission is more
important than ever, but we realize how hard it is to focus on your health and
wellness. However,
staying active, eating well and getting enough sleep can help reduce stress and
boost immunity,” said James Park, CEO and co-founder. “To
help support our users, we’re offering a free trial of Fitbit Premium and
added content so our users have the right tools at home to help them stay
healthy, and with Active Zone Minutes, we are giving users a new personalized
standard for health and fitness so they can get the most out of any activity
that works for them, and help to keep them motivated.”
Fitbit’s most advanced designed tracker uplevels fitness and deepens health
Active Zone Minutes will launch first with
Charge 4, with an innovative design made to optimize GPS performance plus house
other advanced sensors and capabilities while maintaining a slim, lightweight
tracker form at the same approachable price and battery life. Its
premium, lightweight, swimproof2design is comfortable for all-day
(and
night) wear,
featuring an inductive button, a scratch-resistant screen, and a bright, crisp
touchscreen display that is easy to view in natural light.
As the first Fitbit tracker with built-in GPS, you can leave your phone at home and get optimal performance for activities like running, walking and other outdoor excursions. Now with the ability to track your pace and distance in real-time, in addition to the 20+ goal-based exercise modes, you can access seven GPS-enabled exercise modes, including a new outdoor workout mode for any outdoor activity like hiking, running or a brisk walk. After completing a GPS-enabled workout, sync your device for a GPS-powered heat map[5]in the Fitbit app where you can see your workout intensity, based on your different heart rate zones along your route to help you visualize and improve how you are performing against different terrain.
Active Zone Minutes helps you workout more efficiently and unlock better health
Because activity looks different for everyone, Fitbit developed Active Zone Minutes to help you understand how your activity contributes to your overall health, beyond the number of steps you take.[6]
With Fitbit’s PurePulse(R) 24/7 heart rate tracking, Active Zone Minutes uses your personalized heart rate zones to track your effort for any heart-pumping activity, whether doing a HIIT workout, power yoga or taking a vigorous walk outside. Earn credit for each minute of moderate activity in fat burn zone, and double the credit for vigorous activity in cardio and peak zones – Active Zone Minutes does the math for you so you can quickly understand how many you need to reach your daily and weekly goals.[7]Get real-time alerts on your wrist each time you change zones so you can push harder or scale back to make your workouts more efficient. After a workout, see a detailed summary of your heart rate zones in the Fitbit app(R), including progress toward your goals, so you can continue challenging yourself to make every minute count.
Active Zone Minutes is based on
recommendations from leading health organizations, including the World Health
Organization and the American Heart Association, who recommend getting 150
minutes of moderate or 75 minutes of vigorous activity each week, which has been
linked to better overall health and well-being, disease prevention, improved cognitive
function, less anxiety, and better sleep.5
Sleep better and achieve your goals with Charge 4
Sleep is a critical component to maintaining overall health and wellness, and boosting immunity. As such, Fitbit’s leading sleep features are included withCharge 4 to help you understand and improve your sleep. Previously only available on Fitbit smartwatches, smart wake (coming soon) uses machine learning to wake you at the optimal time. Sleep Score provides deeper insights into your sleep with a daily look at the quality of your sleep. Other sleep features on Charge 4 make it easy to improve your sleep all from your wrist: quickly set alarms and activate Sleep Mode to maintain routines and sleep schedules.[8]
Charge 4 also features a relative SpO2 sensor,
which enables Fitbit’s Estimated Oxygen Variation Graph in the
Fitbit app. With the graph, see an estimate of the oxygen
level variability in your bloodstream, which may indicate variations in your
breathing during sleep.
In addition, Charge 4 comes standard with the
health and fitness essentials you know and love from Fitbit, including
SmartTrack(R) automatic exercise tracking, Cardio Fitness Level and Score, floors
climbed, Reminders to Move every hour, female health tracking, food, water and
weight logging, motivation from the global social fitness network of nearly 30
million like-minded individuals around the world to help
you stay connected, and free educational insights about activity and sleep in
the Fitbit app to better understand how your health and wellness tie together.
Improved motivation and convenience with all the right smarts
For an even more powerful health and fitness coach, Charge 4 has added convenience and smart features to manage your day and stay connected but not distracted, right from your wrist. The first Fitbit tracker with Spotify, Charge 4 helps you stay motivated with your favorite playlists and songs with easy-to-access music controls that let you choose the music output, play, shuffle and skip content, and like songs right from the wrist.2Never miss an alert with on-screen call, text, agenda and app notifications, and keep in touch with family and friends with quick replies on Android to respond on-the-go[9]or mute alerts with Do Not Disturb mode. Now standard on all Charge 4 devices, make secure payments from your wrist with Fitbit Pay(TM) with nearly 500 issuers, at retailers in 44 countries and 10 transit systems worldwide.[10]
Charge 4 is powered by up to seven days of battery life[11]so you can stay motivated and connected. It provides an intuitive touchscreen experience with interactive graphics that allow for seamless navigation so you can access the most important information you need, right from your wrist.
Expanded offerings from Fitbit Premium add even more value to the Fitbit platform
For users looking to build on the device experience with extra guidance, support and motivation, which is even more critical these days, Fitbit Premium is a paid subscription service in the Fitbit app that you can access conveniently from your phone, whenever you need it and no matter where you are. Leveraging insights from 10+ years of data along with academic and medical expertise, Premium delivers customized guided programs, advanced sleep tools, personal insights, thousands of workouts, new challenges, and health reports help you move more, sleep better and eat well.
“Since launching Fitbit Premium last year, consumer retention and engagement results are growing, and we’re seeing positive health and wellness benefits for our users,” said Jonathan Oakes, EVP of Product & Design. “For example, users who took less than 5,000 steps per day before trying Premium took 16,000 more steps per week during the first two weeks of joining[12]- a testament to the power of our Premium experience in improving users’ health and fitness.”
To support our users and help people stay active at home during today’s difficult times, Fitbit is offering 40 new pieces of Premium content free in the Fitbit app. In addition, anyone new to Fitbit Premium can get a 90-day free trial of this paid subscription, which includes personalized health insights, guidance, advanced sleep tools, customized programs, and 200+ workouts from brands like barre3, Daily Burn, obe fitness, Physique 57, POPSUGAR and Yoga Studio by Gaiam. If Premium is not available in your region, and you haven not tried Fitbit Coach yet, we are offering a 90-day free trial so you can stream video workouts on your phone or computer. To access Premium or Coach, visit the Fitbit app.
Fitbit now has 16 programs available to Premium users. New guided programs include strength training, gym cardio and mindful eating, tailored based on your goals, fitness level, schedule and preferences. In addition to a wide range of workouts categorized by time, activity and fitness level to easily find what’s right for you, Premium members have access to new mindfulness content from brands including Ten Percent Happier, in one single, convenient place. Fitbit has also added exclusive workouts
for both free and Premium
users to help you reach your Active Zone Minutes goal.
Three customizable challenges are also
available to Premium members, including Get Fit Bingo, where users can compete
with family and friends on a health and fitness bingo board with different
activities, such as meeting your step or Active Zone Minutes goal for the day. Premium
will continue to add more content to support users on their health and wellness
journeys.
Pricing, availability and accessories to match your style
Pre-order for Charge 4 and Charge 4 Special Edition begins today at Fitbit.com and will be available online in Thailand from April onwards across leading local retailers including B2S, Central Department Store, Dotlife, Jaymart, King Power, Lazada, Power Buy, Robinson Department Store and The Mall Department Store and will be available on offline store from Mid-May onwards. Charge 4 is available for THB 6,490 in black, rosewood and storm blue/black.[13] Charge 4 Special Edition is available for THB 6,990 for Special Edition in an exclusive granite reflective/black woven band plus a classic black band to easily swap out for workouts or a sportier look.[14]Charge 4 will also be added later this year to UnitedHealthcare Motion(R), a wearable device walking program available to employers.
Customize Charge 4 with a variety of new accessory bands and colors including REPREVE(R) recycled woven reflective bands in midnight and rosewood; breathable silicone sport bands in evergreen and frost white; and premium Horween(R) hand-crafted leather in black.[15]Charge 4 accessories are sold separately in store and online, and are compatible with Fitbit Charge 3 devices, starting at THB 990.
Active Zone Minutes will be available first on Fitbit Charge 4, then will roll out to all Fitbit smartwatches, coming soon.
Fitbit Premium launched late last year and is available now for THB 300/month or THB 2,500/year.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit’s diverse line of innovative and popular products include Fitbit Charge 3(TM), Fitbit Inspire HR(TM), Fitbit Inspire(TM) and Fitbit Ace 2(TM) activity trackers, as well as the Fitbit Ionic(TM) and Fitbit Versa(TM) family of smartwatches, Fitbit Flyer(TM) wireless headphones, and Fitbit Aria family of smart scales. Fitbit products are carried in approximately 39,000 retail stores and in 100+ countries around the globe. Powered by one of the world’s largest databases of activity, exercise and sleep data and Fitbit’s leading health and fitness social network, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, and Fitbit OS for smartwatches. Fitbit’s paid subscription service, Fitbit Premium, uses your unique data to deliver actionable guidance and coaching in the Fitbit app to help you reach your health and fitness goals. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.
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[1]The Charge franchise remains popular as the top-selling family of health and fitness trackers in the U.S. for nearly four years. Source: The NPD Group, Inc., U.S. Retail Tracking Service, Health & Fitness Trackers, based on units, Jan. 2016–Sep. 2019.
[2]Spotify Premium subscription required.
[3]Battery life varies with use and other factors.
[4]Water resistant to 50 meters.
[5]Workout intensity map available in the Fitbit app for all activities using built-in or Connected GPS.
[6]You can customize your Active Zone Minutes goal in the Fitbit app. Default daily goal is 22 moderate minutes or 11 vigorous minutes per day.
[7]Suggested daily goal for Active Zone Minutes is based on American Heart Association, U.S. Health Department and World Health Organization recommendations to get 150 minutes of moderate or 75 minutes of vigorous activity per week, which has been linked to better overall health and well-being, disease prevention and improved quality of life. American Heart Association: https://www.heart.org/en/healthy-living/fitness/fitness-basics/aha-recs-for-physical-activity-in-adults. U.S. Department of Health and Human Services: https://health.gov/sites/default/files/2019-09/Physical_Activity_Guidelines_2nd_edition.pdf. World Health Organization: https://www.who.int/dietphysicalactivity/factsheet_adults/en/.
[8]Sleep Mode is available only on Fitbit Charge 4, Fitbit Ionic and Fitbit Versa family of smartwatches.
[9]When phone is nearby.
[10]Fitbit Pay and transit availability at fitbit.com/fitbit-pay/banks.
[11]Battery life up to 5 hours with continuous GPS usage; battery life varies with use and other factors.
[12]Based on average data from Fitbit Premium users who started a free-trial or subscribed between January 1, 2020-February 27, 2020.
[13]Storm blue/black sold exclusively at Fitbit.com.
[14]Fitbit Charge 4 Special Edition comes with an additional black classic band.
[15]Leather accessories made of Horween leather and other leather materials. Accessories sold separately.