Fulcrum Ventures is happy to announce that amidst the COVID-19 crisis there was still the successful closing of the sale of Panara Thepharak Phase 1 valued at 275 Million Baht in a prime location; and the design meets lifestyle and requirements of new generation families. The company will move on with the Panara Savings Carnival campaign on Oct 10-11, 2020 with the launch of phase 2, offering discounts of up to 1.5 Million Baht and giveaways valued at 400,000 Baht
Mr. Somsakd Srikuruwan, Director of Fulcrum Ventures Co., Ltd., the developer of Panara Thepharak project, says that the company, like other businesses, revised their marketing strategy to align with the situation which is successful despite an impact from the COVID-19 pandemic. After it launched the project late last year, it sold out the project?s phase 1 with a sales value of 275 Million Baht. The company continues the marketing strategy with Panara Savings Carnival campaign on Oct 10-11, 2020 at the sales gallery to launch phase 2 immediately. The campaign will comprise of cash discounts of up to 1.5 Million Baht and giveaways of home furniture and appliances valued up to 400,000 Baht. The offers are from the company?s understanding of the situation to survive in the COVID-19 crisis which has a chain effect on the overall economy as well as the targeted customer?s economy.
?We launched the project late last year, shortly before the COVID-19 outbreak hit the globe so severely that it has never happened. We have always evaluated the situation and adjusted strategy. Now the success is satisfactory as we closed sales of phase 1 and it?s time to launch phase 2 which we are confident that it will be successful as the project?s location is on Thepharak Road, one of the sought-after main roads in this area,? Mr. Somsakd says.
The project is designed under the concept of ?EXCLUSIVE SPACE, PRIVILEGED LIFE.? The functions align with the lifestyle of the generation of families. Internet of Things (IoT) technology is applied to connect devices for more comfortable living. The security system is uplifted with an application that connects an emergency alarm in all units with the project?s security guards to build confidence for senior living. The project?s planning is designed to have vast green spaces and prepare for future functions like EV chargers for electric vehicles, an upcoming trend.
Mr. Mihai Olteanu, Head of Sales & BD, Greenfield Advisory Pte Ltd, a representative from Greenfield Advisory, a capital group from Singapore which has launched the first joint investment project, is looking at the housing development situation in Thailand and believes that real estate is still a growing market because it remains as a fundamental need. Although the business has been severely effected in the past, COVID-19 is a crisis affecting businesses around the world. And now the company has resolved the situation for the better. Therefore, Greenfield Group will certainly continue to invest in the project. Which plans to launch another new project by the end of this year.
Panara Thepharak is a joint venture between Greenfield Advisory Pte Ltd? Singapore and a hotel investor to develop the quality project on a 30-rai prime plot on Thepharak Road, Bang Pla Subdistrict, Bang Phlee District, Samut Prakarn. The project will comprise two-and three-story single detached houses on plot sized 50-60 square wah each with a usable area 182-367 sq. meter. There are 3 types: 1. Pride plot sized 50.6 sq. w. with 3 bedrooms, 3 bathrooms, 2 car park lots for early families; 2. Precious plot sized 60 sq. w. with 5 bedrooms, 4 bathrooms, 2 car park lots for extended families; and 3. Prestige plot sized 52.5sq. w with 5 bedrooms, 5 bathrooms, 1 maid room with an internal restroom and 3 car park lots. with a usable area of 367 sq. m. with 1 passenger lift and maid room. Unit prices range from 7-19 Million Baht with a total of 129 units which will be launched into 3 phases with a total sales value of 1.25 Billion Baht