Lipton Launches 2 New Flavors of Lipton Herbal Blends with 40%1 Lower Sugar, Free of Caffeine to Enhance Its Presence in Healthy Drink Market
Suntory PepsiCo Beverage (Thailand), manufacturer and distributor of Suntory and PepsiCo beverage brands in Thailand, introduced the new "Lipton Herbal Blends" premium beverage products, in response to the health-conscious trend, targeting those looking to stay healthy through healthier beverages with less sugar content. There are two flavor options to choose: Lipton Herbal Blends "Hibiscus Sabdariffa & Cherry Blossom" and Lipton Herbal Blends "Rooibos & White Peach".
The two new flavors of Lipton Herbal Blends highlights 40%1 lower sugar content, delivering just 60 Kilocalorie2 for "Hibiscus Sabdariffa & Cherry Blossom flavor and 70 calories for Rooibos & White Peach flavor together with the "Healthier Choice" logo for beverage products. They are caffeine-free and have an appealing aroma, allowing you to enjoy the refreshing flavors of Lipton Herbal Blends anywhere and anytime. Moreover, the launch of the new Lipton Herbal Blends amplifies its brand identity, helping to drive the company's marketing strategy and raise the Lipton Herbal Blends brand awareness among health-conscious customers with a famous celebrity "Mai" Davika Hoorne serving as the presenter.
The company aims to enhance customer experience and raise customer engagement to increase its market share in the premium beverage segment. In terms of sales and distributions, a variety of marketing activities will be leveraged to drive sales volume including mobile advertising platforms, on-site advertising at stores, and digital media platforms.
Let's discover and experience the flavorful taste and tempting aroma of the two new flavors of Lipton Herbal Blends: "Hibiscus Sabdariffa & Cherry Blossom" and "Rooibos & White Peach". They are available at SRP 25 baht for the 445 ml-bottle. Customers can buy Lipton Herbal Blends at convenience stores, retail shops, shopping malls, supermarkets, and hypermarkets across the country. Special promotion of 20 baht is available in all 7-Eleven stores from now until February 23, 2021. Follow us for more information and latest updates at www.facebook.com/LiptonThailand and www.suntorypepsico.co.th
1 Sugar content is lowered by approximately 40% compared to Lipton Iced Tea Lemon (Instant Tea Beverage), depending on the sugar content of each flavor variant. Detailed nutritional information is available on the product label.
2 Lipton Herbal Blends "Hibiscus Sabdariffa & Cherry Blossom" provides 60 kilocalories per 445 ml-bottle. Lipton Herbal Blends "Rooibos & White Peach" delivers 70 kilocalories per 445 ml-bottle.