Bangkok--Feb 16--Breakthrough PR President Bakery Company Limited has invested more than 750 million Baht to open a new high technology plant that will boost significantly daily production of Farmhouse, Thailand's best selling bread and bakery products. By far the most advanced in South East Asia, the company's newest plant is the third to be built on its 10,000 square meter production site at Latkrabang Industrial Estate. The new Farmhouse plant, with a sliced sandwich bread production line now in operation, can accommodate up to three production lines. When fully extended, total production capacity of all three Farmhouse plants will reach 500,000 pieces per day. "This plant will contribute substantially to meet the increasingly growing demand as well as maintain consistency of high quality of our Farmhouse products," says Mr. Apichart Thammanomai, Managing Director of President Bakery. "The advanced technology of the new plant employs a fully computerized production system that provides a higher level of performance. Farmhouse will be able to sustain our leading competitive edge and longstanding reputation for delivery of fresh, nutritious products to consumers," Mr. Apichart notes. Last year, Farmhouse's sales totaled more than 1,000 million Baht. This represents a growth of 10 per cent from the previous year due largely to the successful introduction of new products including sliced sandwich bread, donut (Daily Donut), sweet bread and snack bread. This year, about 30 new Farmhouse products, such as buttered crispy bread and croutons (French seasoned crispy bread to serve with salad or as snack), will be launched bringing the total number of product varieties to more than 100. In addition, President Bakery will expand sales by increasing total outlets to 13,000, focusing mainly in the Southern part of Thailand. More than 30 delivery vans and trucks equipped with hand-held computer (Electronic Mobile Route Sale System) will be added to the current fleet of vehicles that would enhance efficiency of distribution. Farmhouse products are distributed daily from 19 centers to consumers throughout Thailand. A major consumer promotion scheduled for this year is also expected to make up for another healthy sales growth for Farmhouse, Mr. Apichart disclosed. President Bakery, established in 1982 as an affiliate of the Sahapattanapibul Group of companies, manufactures and distributes Farmhouse bakery products, Madam Marco cakes and cookies, and Krua Jeen dim sum, among others. Major fast food chains--McDonald's, KFC, A&W and Chester's Grill--and leading convenient stores such as 7-Eleven, ampm and FamilyMart are among the main customers of Farmhouse. For further information, please contact: Khun Prapaporn Namvong Breakthrough PR Tel. 719-6446-8 End.-NM-