"Mars Thailand Inc." Invites Pet Owners to Provide Pedigree Meals to Sheltered Dogs under "PEDIGREE Feed A Friend - Fill The Bowl" Campaign. Every Purchase of 1 Participating Pedigree Bag Will Turn into 1 Meal for Sheltered Dogs
Mars Thailand Inc. is co-creating the culture of responsible pet ownership, furthering its mission to end pet homelessness problem in the long run. Mars Thailand Inc. is launching the campaign "PEDIGREE Feed a friend - Fill the bowl" under the concept "Love is Sharing" to mobilize pet owners to buy 1 bag of participating Pedigree products and the Company will match on with feeding a meal to sheltered dogs. The goal is to feed 200,000 meals, starting from August 11 - September 10. 2021. At the end of the campaign, Pedigree products will be delivered to dogs living in shelters in 6 provinces nationwide.
Mr. Ratchakorn Chenpattanapong, General Manager Thailand & Indochina, Mars Thailand Inc., revealed that Mars Incorporated is proceeding to develop products that serve the nutrition and health needs of pets, while maintaining our commitment to promote the culture of responsible pet ownership and realize the mission to end pet homelessness problem in the long run. As for the Southeast Asia region, the activities under the campaign "PEDIGREE Feed a friend - Fill the Bowl" are to be organized in 3 countries, namely Thailand, the Philippines and Malaysia by delivering Pedigree dog food to dogs living in shelters. The campaign aims to achieve the total goal of 500,000 meals during the period from August - October 2021.
Mars Thailand Inc. operates a large portfolio of Thailand's leading dog and cat food brands including PEDIGREE(R), WHISKAS(R), IAMS(R) ROYAL CANIN(R), CESAR(R), SHEBA(R), TEMPTATIONS(R) and the cat litter brand, CATSAN(R). Mars Thailand Inc. is further pursuing its parent company's initiative by organizing a campaign under the name " PEDIGREE Feed a friend - Fill the bowl " under the concept "Love is sharing." The campaign mobilizes pet owners and those interested to participate through purchasing one bag of Pedigree products (any type with minimum bag size of 2.7 kg.) via online channel as well as in-stores at participating department stores, supermarkets and leading pet food stores. For every bag, Mars Thailand Inc. will match on with 1 meal for sheltered dogs, with a total target of 200,000 meals throughout the campaign.
"Pedigree believes that every dog deserves love, warmth and home from its owner. Therefore, this campaign is destined to offer unique opportunity for pet owners and those interested in supporting to take part in donating food for dogs in need at their convenience. This campaign is conducted in cooperation with pet shelters in Thailand. Hopefully, this campaign will help encourage people to change their attitudes towards sheltered dogs, all of which also deserves good health and can also bring true happiness as a loyal and faithful companion to their owner," affirmed Mr. Ratchakorn Chenpattanapong, General Manager Thailand & Indochina, Mars Thailand Inc.
At the end of this campaign, our partner The Voice Foundation will serve as the intermediary to help deliver Pedigree dog food to shelters in 6 provinces, namely, Bangkok, Chonburi, Saraburi, Nakhon Pathom, Kanchanaburi and Nakhon Ratchasima. The campaign starts on August 11 - September 10, 2021. For more details on this campaign, please visit FB: Pedigree Thailand.
About SHEBA(R)
The SHEBA(R) (R) Brand knows that cat owners love cats for their independent spirits, personalities, and discerning palates. That's why the SHEBA(R) brand puts cats at the heart of everything it does, creating premium recipes with irresistible real meat, no artificial preservatives or flavors, and designed to entice cats' unique tastes and desires. The SHEBA(R) Brand appreciates the relationship between cats and their owners and uses that understanding to celebrate and fuel their unique bond. Look for SHEBA(R) premium cat food and cat treats at retailers nationwide. For more information, visit www.sheba.com.
About The Nature Conservancy
The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable. Working in 72 countries and territories: 38 by direct conservation impact and 34 through partners, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit www.nature.org or follow @nature_press on Twitter.
About Mars Petcare in Thailand
Part of Mars, Incorporated, a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love, the 85,000 Associates across 50+ countries at Mars Petcare are dedicated to one purpose: A BETTER WORLD FOR PETS. With 85 years of experience, our portfolio of almost 50 brands serves the health and nutrition needs of the world's pets; as well as the WALTHAM Petcare Science Institute which has advanced research in the nutrition and health of pets for over 50 years.
About 1,100 Mars Petcare Associates have been serving the nutrition and health needs of dogs and cats in Thailand since 1997 through the distribution and manufacture of our products. Our pet food brands currently available in the market include PEDIGREE(R), WHISKAS(R), IAMS(R) ROYAL CANIN(R), CESAR(R), SHEBA(R), TEMPTATIONS (R) as well as our cat litter brand, CATSAN(R).
Our factories in Thailand serve as a production base of pet food for the Asia-Pacific region. The first factory was established in 1998 in Pak Chong District, Nakhon Ratchasima Province, and the second factory is in Amata City, Chonburi Province. Together, these factories under the entity of Mars Petcare (Thailand) manufacture and export some of the world's leading pet food brands including PEDIGREE(R),? WHISKAS(R), SHEBA(R) and TEMPTATIONS (R).
For more information about Mars Incorporated, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagramand YouTube.
About Mars, Incorporated
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world's best-loved brands including DOVE(R), EXTRA(R), M&M's(R), MILKY WAY(R), SNICKERS(R), TWIX(R), ORBIT(R), PEDIGREE(R), ROYAL CANIN(R), SKITTLES(R), BEN'S ORIGINAL(TM), WHISKAS(R), COCOAVIA(R), and 5(TM); and take care of half of the world's pets through our pet health services AniCura, Banfield Pet Hospitals(TM), BluePearl(R), Linnaeus, Pet Partners(TM), and VCA(TM).
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles ? Quality, Responsibility, Mutuality, Efficiency and Freedom ? inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. For more information about Mars, please visit mars.com.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.