Ford Redefines Truck Segment Once Again at 2023 Bangkok International Motor Show

Motors News Tuesday March 21, 2023 13:30 —PRESS RELEASE LOCAL

Ford Redefines Truck Segment Once Again at 2023 Bangkok International Motor Show

Ford marks another milestone in Thailand's automotive industry with the launch of their latest next-generation Ford Ranger and Ford Everest variants, strengthening their leadership position with the introduction of unprecedented innovation and technologies to better serve customer's work, family and play purposes at the 44th Bangkok International Motor Show 2023 from March 22 - April 2, 2023. All next-gen Ford vehicles will also come with enticing deals both at the event and at Ford dealerships nationwide.

"This year, Ford is expanding the ongoing success of next-gen Ford vehicles and is redefining the industry once again with the reveal of our newest variants, which stand out thanks to their next-level innovations and technologies that are designed to fulfill any truck and SUV drivers' lifestyle," said Ratthakarn Jutasen, managing director, Ford Thailand.

Next-generation Ranger Stormtrak

Ford creates an all-new phenomenon with the next-generation Ranger Stormtrak, the latest top model of Ranger developed to serve challenging lifestyles with next-level innovation and technology never before seen in a pickup truck. For the first time ever, the next-gen Ranger Stormtrak will come with a Flexible Rack System that enables drivers to adjust the sports bar by up to five positions with just one hand. Designed to support all manner of equipment or to transport loads for both adventure and work, the next-gen Ranger Stormtrak has maximum load limit of 80 kilograms dynamic and 250 kilograms static.

Equipped with a 2.0L Bi-Turbo engine, the next-gen Ranger Stormtrak comes in 4x4 and 4x2 variants. Paired with an e-Shifter 10-speed automatic transmission, the next-gen Ranger Stormtrak features fully automated park assist for the first time in the pickup truck segment, with the exception of the next-gen Ford Ranger Raptor, which is a Ford Performance vehicle.

The next-gen Ranger Stormtrak has a tough look both inside and out, with a bold new grille and unique stickers to reflect a passion for ruggedness. The additional AUX lamps improve visibility in all weather conditions and increase safety while driving at night. Inside, the cabin has been designed with premium black and red synthetic leather seats in the signature Stormtrak style.

The price for the next-gen Ranger Stormtrak 4x2 is 1,264,000 THB and the 4x4 is 1,399,000 THB. The next-gen Ranger Stormtrak will be available in four exterior colors, including Arctic White, Meteor Grey, Absolute Black, and Sedona Orange (with an additional cost of 10,000 THB for special colors).

Next-Generation Ford Ranger Raptor 2.0L Diesel Bi-Turbo

Filled with Ford Performance DNA, the next-gen Ranger Raptor 2.0L Bi-Turbo is a highly capable off-roader with a tough design. This latest version comes equipped with 2.0L diesel Bi-Turbo that gives real off-road enthusiasts the freedom to experience a pickup truck that meets every driver's needs. Pricing for the next-gen Ranger Raptor 2.0L Bi-Turbo starts at 1,769,000 THB.

Next-Generation Ford Ranger XLS

The next-generation Ford Ranger XLS has been developed as a versatile hi-rider automatic transmission pickup for small business owners. The next-gen Ranger XLS features a tough chassis and suspension system combined with modern technologies and safety features. In addition to its bold exterior, the next-generation Ranger XLS also comes packed with powerful and efficient performance.

Available in open-cab and double-cab models, the next-gen Ranger XLS is equipped with a 2.0L Single Turbo, a 6-speed automatic transmission, and numerous features that meet the needs of any pickup truck owner, including:

  • LED Multi-Reflector Headlamps and daytime running lights for safer driving.
  • An integrated rear box step that make accessing the cargo area easier than ever before.
  • A rear-view camera that shows what is behind the vehicle and makes parallel parking easier and safer.
  • Digital instrument panels, including a 10.1-inch multi-touch screen to easily control all connectivity features inside the car.
  • Electric Power Assisted Steering (EPAS) to assist driver to control the vehicle with convenience whether it is a short or long distance.

The enticing price of the next-gen Ranger XLS starts from 794,000 THB. The vehicle will be available in five exiting colors, including Aluminium Metallic, Arctic White, Meteor Grey, Absolute Black, and Blue Lightning.

Next-Generation Ford Everest Wildtrak

The next-generation Ford Everest Wildtrak, the newest variant of Ford Everest designed specifically for families, combines adventurous performance with exceptional comfort, high capabilities, and superior technologies in a rugged, refined, and fun-to-drive SUV.

In terms of performance, the next-gen Everest Wildtrak comes with a 2.0L bi-turbo engine paired with an e-Shifter 10-speed automatic transmission and 4WD capabilities in six selectable drive modes for maximum performance while travelling on all surfaces: Normal, Eco, Tow/Haul, Slippery, Mud/Ruts, and Sand.

Inside, the cabin has been completely redesigned with black synthetic-leather seats decorated with orange stitching and the 'Wildtrak' logo on the front seats for that iconic tough look. Reflecting a true adventurer's lifestyle, the next-gen Everest Wildtrak also comes equipped with a bold grille with black 'WILDTRAK' letters on the hood.

The price of the next-generation Everest Wildtrak is 1,899,000 THB. The next-gen Everest Wildtrak will be available in six exterior colors, including Aluminium Metallic, Meteor Grey, Absolute Black, and when adding 12,000 THB, Snowflake White Pearl, Luxe Yellow, and Sedona Orange.

"It is our commitment to capitalize on our strength to ride on the success of next-gen Ford vehicles with new product offerings and continue to enhance our service initiatives to treat our customers like family," Ratthakarn added.

Customers can book the new variants of Ford's next-gen vehicles online via Ford's official website and at the 44th Bangkok International Motor Show, as well as at Ford dealerships nationwide.

Captivating promotions at the Motor Show

Ford is providing special offers for the four newest variants as follows:

  • Next-Gen Ford Ranger XLS Open Cab installments start at only THB 5,599 and Double Cab installments start at only THB 7,199.
  • Next-Gen Ford Ranger Stormtrak and Next-generation Ford Ranger Raptor 2.0L Bi-Turbo diesel come with a special 1.99% interest rate.
  • Next-Gen Ford Everest Wildtrak offers a special 1.89% interest rate.

Ford is also offering exciting new deals for other Next-Generation Ford models as follows:

  • Next-Gen Ford Ranger Open Cab XL+ comes in at a special price of THB 599,000 from THB 709,000.
  • Next-Gen Ford Ranger Double Cab XLT installments start at THB 6,999.
  • Next-Gen Ford Ranger Wildtrak installment start at 9,999 with a free fuel voucher worth THB 10,000 when book and purchase the vehicle within March 31, 2023.
  • Next-Gen Ford Ranger Sport, Next-Gen Ford Ranger Raptor 3.0L, and Next-Gen Ford Everest all come with a special interest rate of 1.99% for 48 months installment as well as complimentary first-class insurance.
  • All next-gen Ford vehicles come with Ford Care program, which is a new vehicle warranty for up to 5 years or 150,000 km.

Existing Ford customers who purchase a new next-gen Ford vehicle will receive additional benefits including a free Ford Care+ warranty program for up to 5 years, including a factory warranty, periodic vehicle maintenance that includes labor costs and spare parts valued upto THB 27,290, and free 24-hour Ford Roadside Assistance. Existing customers who purchase a next-gen Ranger Wildtrak will get another free THB 10,000 fuel voucher on top. For more information, please visit Ford's official website at

Ford continues to strengthen its customer experience, connecting with customers through their 'always-on' promise and their ambition to 'Treat Customers Like Family' and facilitate customer needs in all dimensions by enhancing the development of Ford personnel and customer service innovation. Ford recently opened the Ford Learning Center to help facilitate educational training so that Ford employees and partners can meet customer needs and offer the best ownership experiences.

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