Four Ways Spotify's New 'Smart Shuffle' Helps Thai Music Lovers Craft Their Music Lifestyle

Bangkok, Thailand, 26 October 2023 - Spotify has launched its latest feature ? Smart Shuffle ? to all Thai listeners. Music is an integral part of Thai users' lives and creating Spotify playlists to capture the essence of a special moment or as a soundtrack to important events is a cherished pastime. At the same time, listeners are on the lookout for new music or mixes that are more trendy or suitable to their current lifestyles. This innovative play mode is designed to keep your listening sessions fresh with personalized recommendations that perfectly match the vibe of your playlists. It breathes new life into your carefully curated collections by shuffling tracks and adding new, flawlessly tailored suggestions. Plus, Smart Shuffle is also available for your Liked Songs playlist too.

Here are four easy ways that Thai Premium subscribers can start using Smart Shuffle to create their own music lifestyles:

      Ready for a Playlist Refresh. Hit the Shuffle Button once you're ready to refresh your playlist. You'll instantly be able to start listening to your playlist mixed with new recommendations that match the vibe.

      You're in Control of What You Listen to. If you want to go back to listening to the playlist as you originally made it, simply tap the Smart Shuffle button again to turn off the feature. A fresh mix of songs will be waiting for you the next time you activate it.

      Recognize Recommended Tracks with a Sparkle Symbol. We've made it even easier for you to recognize the tracks we've recommended by adding a sparkle symbol (?) next to each new track title. For playlists with more than 15 songs, we'll recommend one song for every three tracks.

      Save What You Love, Skip What You Don't. If you love what you're listening to, save it in your playlist! But if a recommendation misses the mark, just tap the minus button on Now Playing View, and we can take note of your preferences for next time.

Spotify Free users can get a taste of magic too. Smart Shuffle will now be the default play mode on mobile devices for Thai Free users and deliver tailored recommendations that match the vibe of what users are currently listening to. Users can identify Spotify's recommendations with the sparkle (?) next to the artist's name, along with a banner on the Now Playing Bar that shares why the platform recommends a specific song or artist. With this new feature rolling out on Free, listeners are bound to discover unexpected gems based on their favorite music.

Let Smart Shuffle be your companion in crafting your own music lifestyle through the discovery of new and exciting tracks!