BANGKOK, 8 February 2024 - PwC Thailand recently launched 'ChatPwC', a generative AI (GenAI) tool to improve service delivery. The launch event was led by Mihir Trivedi, Chief Digital Officer, PwC Thailand (left), and Prasert Jarusripat, Risk Assurance Partner, PwC Thailand (right). ChatPwC will enhance the efficiency of service delivery in the Mekong territories, which comprise PwC Thailand, PwC Laos, and PwC Cambodia. The implementation of ChatPwC aims to assist the firm's community of solvers manage and analyse insights, explore solutions and access knowledge. This aligns with the firm's strategy 'The New Equation' which is focused on solving important problems and delivering tech-powered and human-led solutions with tangible results.