The PARQ, a lifestyle mixed-use development providing smart offices and retail spaces through the "Life Well Balanced" concept, emphasizes the goal of creating a space for a balanced lifestyle and environmental sustainability by collaborating with VIENN, a circular fashion platform. The result of this collaboration is "VIENN RELOVED MARKET." Located at the Q Rate Hall, this limited-time market offers circular items supporting circular communities. The market aimed to reduce resource usage and waste while creating a community for sustainable fashion. This event also marked the launch of VIENN, a platform that connects online and offline experiences in exchanging items. VIENN will serve as a new digital wardrobe for everyone who prefers circulating used items rather than buying new ones. Using this platform will transform attitudes toward fashion and inspire people to switch to a more environmentally friendly lifestyle. With the concept of "Eco-chic Friendly," the market took place from March 28th - April 11th, 2024.
Wanida Praparat, the founder and CEO of VIENN Groups, said, "We would like to thank The PARQ for providing a space for this event. We are honored to be part of driving a sustainable community together with The PARQ. At VIENN, we believe circular fashion is the most effective solution. Therefore, we aim to create an ecosystem that allows people to change their shopping behaviors regarding fashion. The circular fashion concept will contribute to a circular economy. Buying second-hand items, selling used items, and renting fashion items will extend product life cycles. These behaviors will decrease the number of new items bought and produced, which eventually means fewer resources, less waste, and less carbon emissions."
Products from Thai designers and environmentally friendly brands were available at the markets. All brands share the same intention of strengthening circular fashion. These brands include Issue Thailand, Maison Keeps, Hamburger Studio, UseMeRepeat, Sparkblue, Circular, UP TO YOU, and many more, offering product samplings in a special zone. The market also had the Donation & Recycle zone serving as a drop-off point for anyone wanting to sell their used clothes and accessories or donate to those in need. In addition to extending product life cycles, all items would be used for ultimate purposes. This drop-off zone was the first step for many people interested in embracing circular fashion.
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