Bangkok--Nov 22--THE SIAM PARAGON
THE SIAM PARAGON
The Greatest Phenomenon of the Collaboration of Thailand's two leading
Retail Real Estate Developers to create the World-Class Project
"The Pride of Bangkok"
The most ambitious project for the millennium will be established upon a plot of land where the Siam Inter-Continental Hotel now situates. It is joint-venture between the two most prominent retail real estate developers in Thailand, joining forces to build a 6,000 billion baht project, THE SIAM PARAGON to become The Pride Bangkok.
The construction is scheduled to commence mid-2002 (mid-2545) and to complete for the grand opening at the end of 2004.
I.THE JOINT VENTURE COMPANY
Siam Paragon is the joint-venture project between two well-established and long successful companies in the retail real estate industry. The collaboration of 50:00 between BIHC (Bangkok Intercontinental Hotels Co., Ltd.) and the Mall Group Co., Ltd. is registered under the names of Siam Paragon Development Co., Ltd. and Siam Paragon Retail Co., Ltd. with a total capital registered of 600 million baht.
Bangkok Intercontinental Hotels Co., Ltd. (BIHC) is a leading retail real estate developer holding rights to the most prestigious land that is part of the Sra Pratum Palace. A total area of 72 rai, located on Rama I Road at the Pathumwan Intersection, has become the BIHC's successful property projects namely, Siam Center, Siam Discovery Center, Siam Tower, Siam Car Park and Hotel Siam Intercontinental for the past 37 years. The major shareholders consists of the Ministry of Finance, Siam Commercial Bank PCL., CPB Equity Co., Ltd., Bangkok Band PCL., Thai Farmers Bank PCL., Intercontinental Hotels Corporation.
The Mall Group Co., Ltd. is a pioneer in Mega-All-In-One retailing industry. With the high level of success in developing The Mall and The Emporium, The Mall Group Co., Ltd. has gained both local and international goodwill. The Mall Group Co., Ltd. is a solely Thai owned retail real estate developer with 10 branches that generate a sales turnover of 22,000 million baht annually.
The two joint-venture companies are:-
* Siam Paragon Development Co., Ltd.- The joint-venture company to
manage the project development and construction of the Shopping Complex
and the Auditorium in the Siam Paragon with:-
Mr.Charnchai Charuvastra as Chairman
Ms.Supaluck Umpujh as Vice Chairman
Mrs.Chadatip Chutrakul as Director and CEO.
* Siam Paragon Development Co., Ltd.- The joint-venture company to manage the
Department Store with
Ms.Supaluck Umpujh as Chairman & CEO
Mrs.Chadatip Chutrakul as Vice President.
II. THE ULTIMATE GOALS
* To create a "World-Class Development Project" as-
THE PRIDE OF BANGKOK
* To respond to Thai's future needs for a quality lifestyle and to preserve and
promote Thai arts and culture-THE HERITAGE OF THAILAND
* To be the "World-Class Magnet" for worldwide tourists, energizing Thailand's
tourism industry and raise Bangkok as the commercial center of Asia-THE
JEWWL OF ASIA
* To establish a Bangkok Landmark with the most prestigious development
project on the most prestigious land as part of the Sra Pratum Palace.
* To establish Bangkok as the "World-Class Destination" to strengthen
Thailand's economy.
III.THE SIAM PARAGOON
The 52-rai development project is divided into 3 main sections:
* The Siam Paragon-the 25-rai project of world-class shopping complex is
situated on the front area facing Rama 1 Road.
* A five-star hotel and luxury services apartment amidst a natural garden
landscape will be situated in the area behind The Siam Paragon taking up
approximately 20 rais.
* The remaining 7 rais will be the "Oasis of Bangkok" with the beautiful
walkway waterway and water features to create a very unique and
impressive ambiance.
The project conceptual design will reflect the unique & harmonious blend of the modern styles with that of the precious legendary Thai heritage. The whole project will elevate Bangkok ad the dynamic city in every aspect comparable to other major cities in the world and becoming World Class Destination for tourists from all over the world.
IV. THE CITY OF BANGKOK
Bangkok is truly the center of commerce, banking, and tourism. The charm of Bangkok is the harmonious blend between western and eastern cultures, technology, modernity and the country's unique identity.
With the city's population of over 13 millions people and over 3 millions tourists per year in conjunction with the government's policy of supporting foreign investment such as Free Trade Zone as well as supporting the Thai tourism in making Bangkok into;
City of Angels
A city of endless joy and happiness.
City of Heritage, Culture & Treasures
The heritage, culture and tradition of its own kind
Venice of the East
River of civilization and prosperity.
Land of Smiles
The city of friendliness and enchanting smiles.
World Class Tourist Destination All these are important elements that elevate Bangkok into a center of modernity in all aspects comparable to other major cities in the world. A charm made known throughout
and a destination for all travelers around the world.
V. THE LOCATION
* "The Siam Paragon" is a grand project in the heart of the city on a part of the land
belonging to Sra Pratum Palace on Rama 1 Road, considered as the most valuable
area in Bangkok. * An important strategic location for Thailand's commercial district, the center of
commerce, finance, banking, transportation, education and the center of urban
fashion & lifestyle surrounded by 35 leading hotels, government organizations,
college & university institutions, national sports stadium and the Royal Bangkok
Sports Club. * The birth place of Bangkok's trendiest shopping area. This distinction still remains its
popularity among local and international shoppers for over 3 decades. * The surrounding area provides easy accessible of private and public transportation,
including 4 expressway entrance and exits as well as the center BTS sky train
station.
VI. THE GRAND NEW PHENOMENA IN THAILAND'S RETAIL INDUSTRY
"The Siam Paragon" the ultimate project worth 6,000 millions baht. will become
* The Global Retail Entertainment Phenomenon
* The New Benchmark for Thailand's Retail Industry
* The Pinnacle Evolution of the millennium lifestyle.
Total project area of 250,000-300,000 composes of: * World-Class International Retail Shops
The "New Frontier" for World-Class and Hi End retail shops 40,000 sq.m.
The World of Luxury
- The world of Jewelries, watches and all exclusive shops
The World of Fashion
- The fashion venue for all World-Class brand names
The World of Beauty
- The most comprehensive beauty center
The World of Lifestyle & Leisure
- The ultimate lifestyle shops for the new generation
The World of Technology
- The most advanced technology and IT center
The World of Living & Art Gallery
- Designer's venue for fine furnishing, arts & antiques and home decor items
The World of International Food & Theme Restaurants
- The most extensive eating place * Global Upscale Department Stores 50,000 sq.m.
- The "best department store" in Thailand * Modern Gourmet Supermarket 8,000 sq.m.
- The leading edge of food retailing technology * Auditorium 8,000 sq.m.
- Bangkok's "state-of-the-art" auditorium, fully equipped to cater
for major and international events * Exotique Thai & Cultural Center 5,000 sq.m.
- The "Epitome" of Thai cultural heritage * Kid's World & Edutainment Center 5,000 sq.m.
- The Fantasy World of Imagination for children & families * World-Class Entertainment & Attractions 25,000 sq.m.
- "Breakthrough" concept creating a unique & spectacular
experiences
VII. THEMED DESIGN CONCEPT
A perfect harmony between the nature culture and the architecture, creating a beautiful themed parkscape for the fond memory of the beautiful garden both interior and exterior. With the beautiful walkway waterway and features, the gardenscape will create a very unique and impressive ambiance-"Oasis of Bangkok".
VIII. COMMITMENT TO SUCCESS
The Siam Paragon is the collaboration between the two greatest business alliances in Thailand with the strong determination to develop the ultimate and most prestigious project elevating the standard of living for the benefit of Thai people. The integrated marketing strategy of Siam Center, Siam Discovery Center and The Emporium will generate a powerful synergy to achieve the ultimate goal in establishing Bangkok as the world-class destination-"Jewel of Asia". Along with the mission to enhance the prosperity of Thailand's economy and the promise to deliver the "Siam Paragon" for the pride of Thais.
The Siam Paragon Project will be officially launched in February, 2002.
Further information, please contact PR Department
Tel.: (02) 658 1000- 19 Ext. 215, 216 OR www.siamparagonthailand.com End
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