Bangkok--Sep 17--Total Quality PR Thailand
Pure Chem, the leading manufacturer of starch derived ingredients with an annual turnover of THB 600 million, announced today the company’s milestone collaboration with Gelathai, a well established ice cream company, to launch sugar free ice cream using natural ingredients.
Pure Chem has been in the ingredients business for the last 25 years and has a fully integrated 40,000 tons per annum production plant in Samutprakarn, Thailand. Ingredients from Pure Chem are used in various applications in the food, pharmaceutical, and personal care industries. An example is Pure Chem’s supply of Maltitol, an all natural sugar substitute, as an ingredient in sugar free ice cream.
“Maltitol is derived from GMO-free tapioca starch and successfully applied and accepted worldwide, especially in developed and health conscious markets such as the US, Europe and Japan for substituting sugar in food products” explains Khuned Sachdev, Chief Executive Officer of Pure Chem. “Thai and developing Asian societies are increasingly aware of the risks associated with sugar dependency, such as obesity, loss of appetite and related illnesses, and aspire to take better care of themselves with a healthy and well-balanced diet. We recognize this modern phenomenon and also understand the effort people go through in trying to avoid what they would normally love to eat. We now provide the ability to include ice cream into a health conscious diet.” says Khuned. “We are initially working with Gelathai, and looking forward to working with more food processors, who aim to provide their customers with healthier alternatives.” he adds.
Gelathai, has been producing high quality, fresh and tasteful Italian ice cream under it’s “Grand’Italia” brand for a number of years. It shares the same vision with Pure Chem in recognizing the market potential in serving health conscious consumers. Gelathai uses only the purest ingredients for their ice cream and naturally thought of Pure Chem in making sugar free flavors. “We are pleased to be working with Pure Chem to produce what we call “healthy ice cream”. The sweet taste is no different from real sugar, but calories are reduced and the carbohydrate level is drastically lower.” Said Paolo Laschet, founder and Managing Director of Gelathai. “Best of all, Maltitol is all natural,” he adds.
Pure Chem is ISO 9001 and HACCP certified and totally committed to provide customized solutions to individual customers by working in partnership to improve products in taste, shelf life, Glycemic Index or to substitute sucrose, commonly recognized as sugar. Other mixtures produced include Dextrose Monohydrate, Dextrose Anhydrous, Maltose/Maltotriose and Sorbitol, all in various grades. For product inquiries, Tel: +662 258-1028, Fax: +662 258-1029 or email [email protected].
For further information please contact:
Suparat Photivichit
Total Quality PR Thailand Co., Ltd.
Tel: (66) 2 260 5820 Ext. 161
Fax: (66) 2 260 5847-8
E-mail: [email protected]. End.
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