Bangkok--Oct 12--Spark Communications
TNT Logistics (Thailand) Ltd has been awarded a contract by Osram (Thailand) Co. Ltd to handle the lighting manufacturer’s entire warehousing and logistics systems throughout Thailand.
Munich-based Osram, one of the two leading lamp manufacturers in the world, established a limited company in Bangkok in 1997, having formerly managed its Thai operations with a representative office.
More than 20 personnel are now employed by TNT Logistics for Osram within a 2,000 sq m warehouse located in Suksawad Road, Bangkok.The scope of service includes receipt and storage of all of Osram’s product range, using state of the art software systems in a Radio Frequency Environment. TNT is also responsible foe the nationwide distribution of Osram’s products to its customer base.
“Osram has experienced solid growth in Thailand throughout the past decade, and sees very strong potential here now that the manufacturing and property sectors are back on a high-growth trajectory,” says TNT’s Jon Jennings, Business Development Director.
“The company believes in focusing its resources closely on its own areas of expertise to remain as flexible and fast-responding as possible, and so TNT has been requested to initiate and manage a very highly-tuned warehousing and logistics system.”
Osram, which employs more than 35,000 people throughout the world, manufactures at 54 sites and supplies customers in more than 140 countries. World sales in the 2003 fiscal year totalled 4.2 billion euros.
Although Osram’s General Lighting division is its strongest sales performer, and the company is world leader in automotive lamps, it also occupies an international leading position in electronic control systems and considers the rapidly growing market for optoelectronic semiconductors as of far-reaching strategic importance.
In recent years, Osram has enjoyed considerable volume growth with innovative products in the Asia-Pacific and Eastern Europe regions.
The general lighting market in Thailand is split between a low-price segment and a quality and brand-conscious segment.
According to Osram’s Managing Director, Peter Florack, standard straight and circular low-cost fluorescent lamps are the most popular products. These lamps are cheap, give a lot of light output and are easy to install.
“Lamps with daylight colour are still the most popular in Thailand,” he says. “Most Thais consider warm colours to be 'hot'. Daylight colour is considered 'cooler'.
Osram Thailand is taking a creative approach to increase brand awareness, holding regular product seminars and exhibitions across the country. OSRAM recently launched TV and Radio commercial to introduce our new Compact Fluorescent lamps. "The foundation of Osram Thailand has been built on solid ground, and TNT Logistics will assist us in extending our quality of service to our customers" says Peter Florack.
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Pannawat Khlongnakrob / Patra Chartnilbandh
Spark Communications Co., Ltd.
Tel 0 2653 2717-9
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--InfoQuest (NT)--