Bangkok--Dec 1--HSBC
HSBC in Thailand today launches a new credit card promotion providing unprecedented benefits to HSBC credit cardholders. The new campaign, called “Ying Rood Ying Ruey”, offers HSBC credit cardholders up to 20 per cent cash rebate and a chance to win cash rebate prizes worth a total of 2,000,000 baht.
During the campaign, HSBC cardholders will be given a 20 per cent cash rebate, up to a maximum of 10,000 baht, for 30 consecutive days spending; and a 2 per cent cash rebate for 5 consecutive days spending. The rebates apply to transactions of no less than 500 baht each charged to their HSBC credit cards from 1 December 2004 until 31 January 2005.
Mr. Wichit Phayhanaveechai, senior vice president — head of marketing and communications of HSBC in Thailand - said, “HSBC was the first credit card issuer who piloted cash rebate offering in Thailand with its Dine Asia Shop Asia promotion in 2003. The promotion was a big success and we are pleased to take it to another level to illustrate our commitment in providing the best-valued offers to our customers. The 20 per cent cash rebate is considered the highest ever in Thailand.”
In addition, holders of HSBC credit cards issued in Thailand will also earn a chance in a lucky draw to win one of over 900 cash rebate prizes worth 2,000,000 baht in total, with the first prize being 1,000,000 baht cash credited into the lucky cardholder’s account. Cardholders who qualify for the 20 per cent and 2 per cent cash rebate scheme will be entitled to two chances per sale slip and one chance each for those who do not take part in the scheme.
“As the promotion’s name suggests, the more customers use our credit cards, the greater the cash rebates,” Mr. Wichit said.
To ensure that HSBC credit cardholders as well as new customers are aware of these unprecedented offers, Mr. Wichit revealed that HSBC has invested in a new advertising campaign involving integrated media such as press, radio, direct mail and outdoors. Notably two BTS sky trains and four major BTS stations connected with key shopping complexes in Bangkok are specially decorated with the red carpet themed graphics and lifestyle images to demonstrate HSBC credit card’s position as the credit card that provides premium offers for all your lifestyle needs.
Media enquiries to Onticha Rattanawannathip or Savittree Muadmuang on 0-2614-4605-6
Notes to editors:
1.HSBC Holdings plc. or the HSBC Group
Headquartered in London, the HSBC Group is one of the largest banking and financial services organisations in the world. The Group’s international network comprises about 10,000 offices in 76 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa, serves over 110 million customers and has assets of US$ 1,154 billion at 30 June 2004. The Hongkong and Shanghai Banking Corporation Limited (HSBC) is the founding and principal member of the HSBC Group.
2.HSBC in Thailand
Established as the first bank in Thailand in 1888, HSBC in Thailand now has a full branch in Bangkok with a total of 713 staff providing a full range of corporate and institutional banking, global markets , securities services, trade, payment and cash management services to corporate customers; personal financial services and credit card issuance to a growing retail customer base in Thailand. End.