Bangkok--Jan 31--PC & Associates
Mercury Interactive Corporation (NASDAQ: MERQ), the global leader in business technology optimization (BTO), announced its BTO strategy for Thailand. Mercury announced its strategy at a press conference and customer event in Bangkok. Wilson Tan, president of Mercury Japan and Asia Pacific detailed Mercury’s plans to address the IT market opportunity in Thailand, and shared how Thai companies can optimize the business value of IT with Mercury’s BTO products and services.
“Thailand’s growth and modernization of the economy has seen an accompanying significant investment in software applications and automated business processes. In fact, IDC has projected growth of 11.8% in the IT market in 2005.” said Tan. “This growth and investment in IT however, is balanced against issues such as increased complexity of IT and intense regional competition. Thai enterprises must optimize the business value of IT, while managing cost to have true competitive advantage.”
At the conference, Tan outlined Mercury’s BTO offering, which addresses Thai enterprises’ key priority of better aligning the performance of Information Technology (IT) to meet business goals, maximizing application quality and reducing infrastructure cost. Global IT consultancy companies such as Yankee Group, Gartner, IDC, and others have published articles endorsing the use of BTO across IT to achieve business goals. Sheryl Kingston from the Yankee Group says, “The Yankee Group estimates total implementation or upgrade costs will decrease 10 to 20 percent when enterprises use a BTO approach and leverage infrastructure quality-assurance tools and techniques.”
Mercury’s expansion in Thailand is part of the company’s continued growth in the region and commitment to supporting customers and partners in Asia Pacific. Mercury has an established base of customers deploying BTO initiatives in Thailand, including large scale Thai enterprises from the financial services and telecommunications sectors such as Siam Commercial Bank, Thai Military Bank, DTAC and AIS.
ABOUT BUSINESS TECHNOLOGY OPTIMIZATION
Business Technology Optimization is a strategy to optimize the business value of IT. BTO is about governing the priorities, people, and processes of IT. BTO enables companies to measure and maximize value across the IT service delivery lifecycle to ensure critical applications meet quality, performance, and availability goals.
ABOUT MERCURY
Mercury Interactive (NASDAQ: MERQ), the global leader in business technology optimization (BTO), is committed to helping customers optimize the business value of information technology. Founded in 1989, Mercury conducts business worldwide and is one of the fastest growing enterprise software companies today. Mercury provides software and services to govern the priorities, people, and processes of IT; deliver and manage applications; and integrate IT strategy and execution. Customers worldwide rely on Mercury offerings to improve quality and performance of applications and manage IT costs, risks and compliance. Mercury BTO offerings are complemented by technologies and services from global business partners. For more information, please visit www.mercury.com.
Pranee Chalermtanasak
PC & Associates Consulting Co., Ltd.
[email protected]
Tel: 02-971-3711 Fax: 02-521-9030 End.