Bangkok--Feb 3--PC & Associates Consulting
EMC Corporation, the world leader in information storage and management, today outlined its strategy for 2005 with a focus on commercial market and SMBs in Thailand. It highlighted its emphasis on enabling companies to implement an information lifecycle management strategy with a growing portfolio of tiered storage platforms, intelligent software, services and solutions. EMC also affirmed its strong commitment to channel partners.
Steve Coad, General Manager, EMC South Asia, said, “Last year, we were successful in providing more choices in systems, software, services and integrated solutions for comprehensive information storage and management. We gained about 6.6 points market share in Asia Pacific according to IDC. Moving forward in 2005, we will continue to offer more choices to customers. The recent acquisitions of four leading software companies — Legato, Documentum, VMware and Dantz — have enabled EMC to create a wider range of solutions to meet various customer requirements. An important technology trend for this year is virtualization, and EMC is ready to offer solutions for this area. We will later announce a more complete product roadmap.”
EMC will provide more solutions optimized for small and medium-sized businesses (SMBs). Said Coad, “SMBs play a critical role in Thailand’s economy. Their customers are major corporations and manufacturers — and they demand high-quality, value-added service from their SMB partners. Recognizing the importance of storage is the first critical step in securing SMB-business continuity and readiness for expansion. Through consolidation and networking of their storage, SMBs can look to better-cost efficiencies.
“We believe that in 2005, we will increasing help more SMBs adopt phase 1 of information lifecycle management which begins with consolidation of information followed by back-up, recovery, email management and archiving. We will continue to provide SMB offerings that provide high functionality but also more affordable, easy to install, easy to use and easy to manage.”
Channel partners play a critical role in delivering EMC solutions to small and medium enterprises. The EMC Velocity Partner program, introduced last year in Thailand, has made it easier for EMC resellers and integrators to offer EMC solutions to end-user customers supported by EMC certification, training, sales, marketing and technical support. EMC Velocity partners in Thailand are Neoplus Co., Ltd, CDG Microsystems Ltd., SiS Distribution (Thailand) Plc., Tangerine Co., Ltd.
Coad added, “In 2005, we will continue to collaborate with our channel partners under the EMC Velocity Partner Program, which offers incentives and benefits to EMC partners. We will continue to support our partners with personnel development programs and training. Our acquisitions have also enabled our partners to offer more choices to customers.”
About EMC
EMC Corporation (NYSE: EMC) is the world leader in products, services and solutions for information storage and management that help organizations extract the maximum value from their information, at the lowest total cost, across every point in the information lifecycle. Information about EMC’s products and services can be found at http://southasia.em.c.com
EMC is registered trademark of EMC Corporation. All other trademarks are property of their respective owners.
For more information, please contact:
Khoo Yin
Senior Marcom Specialist
EMC South Asia
Tel: +65-6427-1741
Fax: +65-6333-6878
Email: [email protected]
Local PR agency contact
Maythavee Chalermtanasak
PC & Associates Consulting Co., Ltd.
Tel: 0-2971-3711
Fax: 0-2521-9030
Email: [email protected] End.