Bangkok--Feb 17--PR PLUS TWO
In partnership with newly appointed distributor — Synnex Thailand
ViewSonicฎ Corp., the US No.1 best selling visual display company, announced today the start of a nationwide campaign “ViewSonic, the Choice of Professionals” in Thailand. Committed to bringing the Thai customers the best and innovative visual experience, ViewSonic restates its professionalism in design, technology, product, quality and service. While unveiling a comprehensive product line, ViewSonic especially introduced its award-winning LCD series and the leading Dynamic Structure technology in the event, and emphasizes its commitment to be the tier one player in Thai LCD market in 2005, in partnership of newly appointed distributor — Synnex Thailand.
Alan Chang, Vice President, Marketing & Sales, ViewSonic Asia Pacific, said “Having already earned a number one spot in USA and many countries in AP region, ViewSonic aims to bring brand new digital entertainment enjoyment to the customers in Thailand with our latest technology, best products, award winning quality and great service. We have many successful stories in other Asia Pacific countries. And we have faith that we will achieve optimal performance in Thailand as well. We are confident that Synnex Thailand and ViewSonic will be able to penetrate into Thailand's market with Synnex wide distribution and channel network, efficient and dedicated staff and experienced IT reputation as a world-class IT distributor.”
Mr. Alan added that “Total LCD market size for Thailand in 2005 is about 270,000 units and generate about US$88.16M, which is about 35% growth compare to last year. This will be one of the strongest growths within APEJ countries. The CRT and LCD monitor is expected to be 75% to 25% in 2005. By end of this year, we are expecting to see the proportion to be 60% to 40%. For your information, in countries such as Taiwan, Hong Kong, Singapore, the proportion of LCD Vs CRT is about 80% to 20%.”
Denny Ong, Country Manager, ViewSonic Singapore, added “The ‘ACE Partnership,’ specifically aimed for the Thailand market, expects to Emerge as the top LCD leading brands by 2005. By working closely with Thai Synnex and local channel partners, providing high quality products to consumers, ViewSonic hopes to create a win-win-win partnership.”
Mr. Supant Mongkolsuthree, President, Synnex (Thailand) Co., Ltd, said “We hope that with our strong sales channels and service centers throughout Thailand, ViewSonic will be able to soar to greater heights with their ‘The Choice of Professionals’ concept. We are looking forward to an amicable and a long term partnership with ViewSonic.”
Mr. Puttipan Teyarachkul, Synnex (Thailand) Managing Director added “Synnex and ViewSonic will closely penetrate the Thailand market. At the first step, we focus on 15” LCD market which we aim to capture general type of users including small and medium business and those professionals in Thailand. To win the market, we would drive Below the Line as our key marketing strategy by releasing various types of promotion campaign passing our dealers throughout the country.
Moreover Synnex and ViewSonic will together hold products road show at company annual IT exhibitions. We are so confident on the best and innovative visual experience of ViewSonic also its professionalism in design, technology, product, quality and after-sales service where ViewSonic customers will be provided extremely at 3 years for product warranty. We expect to distribute 15,000 ViewSonic LCD units by this year end”, said Synnex (Thailand) Managing Director. According to the last year figure of Thailand monitor market, Mr. Puttipan said that LCD monitor captured about 16.1 % of the whole market shares with its sales volume at around 200,000 units. Last year PC monitor market in Thailand met very satisfied success with 4.2 % growth.
About ViewSonic
ViewSonic Corp., a visual display products leader, offers comprehensive display solutions for today’s business, Internet education and entertainment markets. The company’s products have won more than 1,500 awards globally from independent publications and organizations. Headquartered in Walnut, Calif., ViewSonic was founded by James Chu in 1987 and is a privately held corporation with over 30 branches with annual sales exceeding US$1 billion. For further information, please contact ViewSonic (Singapore) Pte Ltd. at Tel: +65-6273-4018; Fax: +65-6273-1566; or www.ViewSonic.com.sg
About Synnex (Thailand)
Synnex (Thailand) Co., Ltd. has been in the IT business for more than 16 years. The company is a member of Synnex Technology International (Taiwan) which is one of the third world largest IT companies. The company now carries almost 43 leading brands of IT products at the moment with 14 branches throughout the country. Therefore Synnex business is extended to cover the whole Thailand and completely serve every type of customer needs under the international standard services and “Trusted by Synnex” policy.
For local enquiries in Thailand, please contact:
Suphanee Luksana, Synnex (Thailand) Co., Ltd
Tel: 02-533-8888 Ext. 7511
Email: [email protected]
Media Contact:
(ViewSonic)
Lorrainna Chew
Tel: +65 -6270 5515
Email: [email protected]
Irene Liu
Tel: +886-2-2246-3456 ext 644
Email: [email protected]
News Release Issued by:
PR PLUS TWO Co., Ltd
Phone: 02-972 7415, 09-799 9964
Email: [email protected]
Click for photo release at www.thaipr.net End.