Bangkok--Mar 18--JWT Public Relations
The Pizza Company MBK Store: The Pizza company announces forth year success with 70% market share and plans to expand its operation internationally, together with new pizza trend “The Pizza Experience”
Mr. Scott Wilson, Vice President/ Country Manager, The Pizza Company said.. “The Pizza Company has become the leader in pizza brand for four consecutive years, with total revenue of more than two billion baht reported last year with a steady growth rate. Factors contributing to our success are, in-depth knowledge and experience of the local market and continuous efforts to provide customers with fresh and innovative pizza approach based on richer and heavier toppings, an appealing new cheese blend of top quality, and finally our passion for service excellence that meets up with international standard”.
Mr. Wichai Pornpratang, Vice President Marketing of Minor Food Group PCL said.. “Today, the Pizza Company’s customers are familiar with our continuous innovative concept and creative ideas. However, our market research indicates that consumer behaviors continuously change, especially the behavior of the new generation. They are not only concern with taste or product promotions but also other elements. As a market leader, the Pizza Company, realized the change in customer’s need, thus we challenges the pizza industry with an innovative idea “The Pizza Experience” to ensure 100 % customer satisfaction. The Pizza Experience will enhance our customer dining experience. Out of our tasty pizzas, they will be surprised with the concept “The Pizza Experience” which we have renovated our pizza outlets to liven up the atmosphere with a mood lighting and decoration. Our restaurant now is a trendy venue among friends and family to meet and eat in every occasion. In addition, the pizza company also adds fresh pasta cooking to create eating enjoyment while ordering food”.
Customers showed overwhelming interest on the new trend at our three prototype outlets in MBK, Siam Square and Imperial samrong. We have experienced an average 30% increased in sale, this proved that we have truly responds to the customers’ needs. The Pizza Company will focus on setting up this new trend of dining experience through ‘The Pizza Experience’ both for the local market and internationally.
“Total the pizza market in Thailand has a value of Bt3,000 million. The market is divided in two groups, the Chain market in which the Pizza Company is the market leader and the Non-Chain Market. The market grows at a steady rate of 10%, despite intense market competition. As a result, there will be new entries into the market while all brands have to compete aggressively to gain segment in the market” Mr. Scott added.
Presently, the Pizza Company offers the best pizza and pasta dining at 134 stores nationwide and 10 stores in Kuwait, United Arab Emirates, China, Cambodia, Vietnam and the Philippines. The company expects to increase 24 stores in Thailand and another 12 stores around the world.
For more information,
please contact: JWT Public Relations
Pornchanan Mongkolkul
PR Executive
Tel. 0-2204-8223, 0-1755-1105 End.