Bangkok--Mar 30--Pr Plus Two
APC unveiled ‘InfraStruXure Data Centers on Demand’
After overwhelming success in other market, reported $1.7 billion in 2004
American Power Conversion (Nasdaq: APCC) or APC, a leading provider of global, end-to-end infrastructure availability solutions, ranking Thailand’s top 3 in products and services offering, today announced the launch of its latest solution called “InfraStruXure Data Centers on Demand”, the on-demand architecture for network-critical physical infrastructure, the pioneering launch is industry’s phenomenon and nobody all over the world has initiated so far. The announcement in Thailand was initiated after the exceeding success of its innovative solution in the other countries, while seeing the prosperous potential here, with APC revenue report of $1.7 billion in 2004. This standardization enables an easily scalable architecture designed to meet changing needs and future expansion as well as ROI turning at maximum rate.
Mr. Adisorn Arsirakarn, General Manager, American Power Conversion Corporation, Thailand representative office, one of the world largest providers of power protection equipment said that APC’s Thailand representative office today unveiled the InfraStruXureไ Data Centers on demand, a high-capacity solution that can fulfill the core requirements from customers, after achieving very satisfied outcome in the other countries when APC had revealed this innovative solution.
APC’s InfraStruXure is on-demand architecture for network-critical physical infrastructure (NCPI). The InfraStruXure design, which integrates power, cooling, rack, management and services, allows the selection of standardized components to create a solution through modular and mobile configurations. This standardization enables an easily scalable architecture designed to meet changing needs and future expansion. This award-winning, patent-pending approach provides increased availability, improved adaptability and speed of deployment as well as lower total cost of ownership for IT environments — from wiring closets to computer rooms to data centers.
In addition, APC’s InfraStruXure Data Centers on Demand is targeted to small, medium to large companies, while giving the highest rate of ROI. The InfraStruXure processes four core modules that enables customer including. 1) Scalability, a scalable architecture designed to meet customer’s requirement 2) Availability, the module that ensures business continuity 3) Standardization, decreasing downtime and system error which may occur, the solution consumes zero mean-time-to-recovery 4) Adaptability, flexible designed to meet changing needs and future expansion
“The goal is to design and build data center for our customer by using IT Base, user-friendly tool will allow CIO or MIS Manager to adapt it to any environment as they require, leaving companies to pay huge cost on equipment expense, while achieving optimal levels of effective results”, said Mr. Adisorn
Aiming for big growth after the victory in other markets
To boost awareness of this concept, APC’s Thailand represent office will tie up business its local business partners those who are ready in terms of team and having customer base from SMEs to Enterprise and even the government sectors, APC and partners will together embark on continual campaign by holding workshop on InfraStruXure Data Centers on Demand, starting from Bangkok and then the big cities where they possess high potential for the future step.
Mr. Adisorn added that “We foresee that the future trend of Rack product under this pioneering concept would meet very high growth as nobody has invented so far except us. The market value for data center segment only will see about 30% growth, comparing to the whole value of IT projects in Thailand. In the other countries, APC InfraStruXure captured about 60-70% growth in last year regarding to APC’s strong determination on R&D, which is supported by at least 5% of company’s total revenue.”
InfraStruXure Data Centers on Demand is APC’s worldwide strategy for business expansion, Time Warner Cable, a pioneer in the cable industry is one of the reference clients who select APC InfraStruXure to protect key Video on Demand application. Time Warner Cable owns and manages the most advanced cable television operations in the country, serving nearly 11 million customers in 27 states. One of those innovations is video on demand (VOD) called iControl. This new system consists of multiple networks that transport information over 5,000 miles of cables, covering 6 counties in New York State. iControl offerings are available to the general public, schools and businesses in both the public and private sector.
According to Vince Pombo, Time Warner Cable vice president of engineering and Rich Flanders, director of engineering, “The beauty of VOD is total viewer choice and control of content. With Time Warner Cable's iControl, viewers in selected areas can get the movies they want, when they want them. The iControl application needs a true industrial strength power system to protect a new layer of servers and keep up with unpredictable customer demand. We had established a strong relationship with APC over the years and, we decided to install APC's new InfraStruXure architecture.”
Both of Time Warner Cable’s executives added that "The APC InfraStruXure fulfilled three core requirements for us. First, the scalability of the architecture provides us significant flexibility in terms of power output and in terms of runtime. Second, our Video on Demand (VOD) servers are air cooled from front to back. The APC racks that house the InfraStruXure are also designed to cool from front to back. So the same racks can effectively house our power system and our servers.”
“Third, the InfraStruXure gives us the ability to monitor our power system remotely. It provides us with battery life data, alarms, environmental monitoring data and greatly increases our ability to forecast and prevent potential failures by establishing an effective and efficient battery replacement cycle. We no longer have to deal with a single point of failure. Another positive attribute of the InfraStruXure system is the ability of the design to adapt to the rapid technology changes that are characteristic of the cable television industry,” said Time Warner Cable's executives.
According to Mr. Adisorn, APC Thailand met very satisfied performance in last year, its UPS product achieved overwhelming success, it ranks one of the top 3 brands in Thailand comparing to the whole market value at about 1,500-2,000 million baht. APC clients those who purchased UPS products in last year were IP Star, TOT and Department of Public Prosecution ., etc. While APC worldwide reported its revenue of $1,700 million for the year ended December 31, 2004, achieving 16% higher than a previous year and the financial result in the fourth quarter 2004 was $ 510.8 million or 19% growth.
“ In this year Thailand representative office expects to be No. 2 in terms of highest sales growth recognized in ASEAN region and we estimate to see higher sales growth comparing to last year figure. The stability of political situation plus confidence over Thai government are main factors would send us, while the brighter circumstance among the key industrial segments such as auto, petrochemical, power, retailing and franchise that always pay serious attention on business continuity, and APC is able to reply to their requirements well by offering ‘InfraStrucXure on Demand’ solution,” said Mr. Adisorm
About APC
American Power Conversion (APC) provides protection against many of the primary causes of data loss, hardware damage and downtime. Founded in 1981, APC is a leading provider of global, end-to-end AC and DC-based back-up power products and services. APC, known for Legendary Reliability, sets the standard for quality, innovation and support for power protection solutions.
APC’s corporate offices are located in West Kingston, Rhode Island. In 2004, 50% of APC’s revenues were in the Americas (North and Latin America), 32% were in Europe, the Middle East and Africa and 18% were in Asia. As of December 31, 2004, APC had approximately 6,455 full-time employees worldwide.
For more information please contact:
Ms. Pinyaluck Thanasinmontri
Pr Plus Two Co.,Ltd.
Tel. 02-9727415
Fax: 02-9727415
e-mail: [email protected]
Ms. Sasithorn Sae-Iao
Marketing Executive, APC Corporation
(Thailand Representative Office)
Tel: 02-636 7707, Fax: 02-636 7702
e-mail: [email protected]
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