Bangkok--Mar 30--MDK Consultants (Thailand)
The Broccery Family, a new unit of T.C. Pharmaceutical Industries Company Limited, today launched ready-to-drink white tea Puriku highlighting the best quality tea. The company plans to spend 50 million baht to market its product throughout the country targeting the young generation sector.
“The launch of Puriku White Tea adds a new segment to the ready-to-drink tea market. The existing products comprise green tea, red tea or English tea and black tea known as Chinese tea. The total market value was 5 billion baht last year and continues to grow,” said Suwandee Chaiwarut, Marketing Manager of The Broccery Family.
Ready-to-drink Puriku is extracted from white tea bud, the most prized part of the tea plant. It combines three excellent qualities consisting of aroma, mild taste and refreshment. The best quality tea usually grows at a height of between 400-1,000 metres, sites which are difficult to find.
The Puriku White Tea is an extract of the renowned Bai Mudan species that is grown on specially selected plantations in Fujien district in the People Republic of China.
“The bud is the most important part of tea which is rich in antioxidants and nutrients. According to Linus Pauling Institute of Oregon State University, the tea bud inhibits the growth of bacteria and viruses, a feature which appeals to today’s new generation of tea drinkers,” added Suwandee.
The company’s initial marketing strategy is to place the product at convenience stores, supermarkets and restaurants. A 50 million baht budget has been set aside for advertising, public relations and promotional campaigns under the concept of “Best of tea”. Its target market is 18-39 year-old customers who are already committed to the benefits of drinking tea. The product is priced at 20 baht a bottle.
Currently, white tea is favoured among tea lovers. It is likely to replace soft drinks, especially in the US health-conscious market, as it contains a quality of tooth decay protection and 20% less calories than soft drinks.
The Broccery Family is a new unit of T.C. Pharmaceutical Industries Co., Ltd. aimed at developing and providing new products in health food and beverage section for Thai consumers under the concept of “good taste, best quality and easy to find”. Puriku White Tea is hygienically made from the highest quality materials through state-of-the-art technology and research and development.
For more information please contact:
MDK Consultants (Thailand) Ltd.
Tatri Taiphapoon, Varaporn Keatchaiwanit, and Teerachai Sayotha
Tel. 0 2658 6111-20
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