Bangkok--Apr 21--Ogilvy Public Relations
“SINGHA” RECEIVES HONOR AS MAJOR PARTNER OF MISS UNIVERSE 2005 PAGEANT
ALLOCATES 100 MILLION BAHT TO HELP ORGANIZE THE GLOBAL EVENT AND SHOWCASE THAILAND’S POTENTIAL TO THE WORLD
Singha, the Original Thai Beer, has been selected as one of the major partners of the Miss Universe 2005 pageant, which Thailand is to host in May. Singha is injecting 100 million baht into the pageant, to prove Thailand’s potential in organizing a global event and highlight the country’s beautiful tourist attractions, while also promoting the Singha brand as one of the most famous beers in the world.
Mr.Rungsrid Luxsitanonda, Singha’s Representative, said “As a high-quality Thai brand that has been in the market for more than 72 years, Singha is truly honored to become the major partner of the Miss Universe 2005 pageant. This is an excellent opportunity for us to help promote the country, by showing to the world Thailand’s potential and readiness, in terms of economy, trade, investment and tourism, and in organizing such a world-class event. This event would greatly help in making Thailand the regional hub of economy, trade, investment and tourism in the future.
“In addition, the Miss Universe 2005 pageant will further help promote Thailand as a major tourism destination. The country will receive extensive exposure and promotion in more than 171 countries via television coverage, which will showcase Thailand’s many beautiful tourist attractions. The event will also be a perfect vehicle to promote Singha as one of the world’s most famous beer brands.”
“Singha will spend 100 million baht on supporting the contestants at various activities during their 30-day visit to the country. We are confident that the company’s collaboration with the Tourism Authority of Thailand and DTC Group, who won the rights to host the event, will help revive Thailand’s tourism industry, especially in the southern provinces hit by the tsunami disaster, as well as give more assurance and confidence to foreign tourists to return to Thailand,” said Mr.Rungsrid
As the major partner of the Miss Universe 2005 pageant, Singha will be promoting the Thai culture and the country’s beautiful tourist attractions to worldwide audiences under the concept “Experience the Beauty of Thailand”. In line with this, a comprehensive program is planned, led by a new TVC, and includes radio and newspaper ads, printed media, booklets as well as souvenir items to be presented to the contestants and their entourage including the foreign media.
The Miss Universe 2005 pageant in Thailand, with a total organizing budget of 650 million baht, has received strong supports from the Tourism Authority of Thailand in conjunction with DTC Group, including Bangkok Television and Radio Co., Ltd. (Channel 7), BBTV Productions Co., Ltd. and Matching Studio (Public) Co., Ltd., as well as partners from the private sector. The final round of the pageant will take place on May 31, 2005 at the Impact Arena, Muang Thong Thani Exhibition Centre. Its organizing committee strongly believes that the Miss Universe 2005 pageant will be the only event to be widely promoted to over billions audience in 171 nations around the world.
Boon Rawd Brewery Co.Ltd., Thailand's first and largest brewery under "Singha" brand name, has been on the market for more than 72 years. "Singha Beer”, the Original Thai Beer, is a high-quality Thai brand and has been approved both locally and internationally. To date, Boon Rawd's extensive product lines include beer, soda water and drinking water. Through its commitment to produce the best beers possible, Boon Rawd's products under "Singha", "Leo”and "Thai Beer" brand names have continuously been receiving honors and gold medal awards from various respectable institutions both locally and internationally. As an integral part of Thai Society, Boon Rawd actively participates in cultural events, traditional festivals, and sports sponsorships.
Issued on behalf of : Boon Rawd Trading Co., Ltd.
For more information : Bhiyada Wongwarachat
([email protected])
Ogilvy Public Relations Worldwide Ltd.
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