Bangkok--May 18--Leo Activation Arc Worldwide Thailand, a New Breed Marketing Agency that Delivers Cutting-Edge “Holistic Marketing Solutions” for All business Needs Global marketing services company Arc Worldwide today announced launch of its Asia - Pacific arm in Bangkok - Arc Worldwide Thailand - a new breed marketing agency that delivers truly world-class, cutting-edge “Holistic Marketing solutions” through the fusion of creativity and accountability under the guiding principle of “Practical Magic” for measurable business results. Ms. On-Usa Lamliengpol, Managing Director of Leo Burnett (Thailand), said, “Rising population, and changing consumer lifestyles have resulted in a new Asian marketplace that is dynamic and diverse. In light of these new challenges, Arc Worldwide was formed in partnership with Leo Burnett, to deliver clients with a totally new breed of marketing services that cater to every need of today’s businesses who require a‘ Holistic Marketing Solution’, or a truly integrated approach to engaging customers that is focused on driving sales. Arc Worldwide is the only agency today that can create truly inspired solutions across a complete range of marketing disciplines.” Arc Worldwide has expanded its network of new breed marketing services into all parts of the world, including Asia - Pacific and Thailand, thus completing the global Arc network of world-class marketing services agencies. Mrs. Vipada Pussayanawin, General Manager of Arc Worldwide Thailand, elaborated on the Agency’s business principles, saying, “The Arc business model is based on one clear and simple formula called ARChitectureTM The whole process starts with strategic planning that draws upon a comprehensive and most in-depth understanding of consumers. Then, the plan is executed to create unique and profitable brand experiences that yield measurable business results.” Arc Worldwide Thailand is the first marketing agency to offer a truly integrated marketing services across five disciplines including Customer Relationship Management, Interactive Marketing, Promotional Marketing, Shopper Marketing, and Public Relations (available only in Southeast Asia). All services are delivered through the fusion of creativity and accountability, to enable the Agency to tailor-make marketing solutions to build meaningful connections between the brand, the channel, and the consumers. Stating with high confidence in the future of Arc Worldwide Thailand, Mrs. Vipada said, “Arc Worldwide Thailand assures clients of world-class services in all marketing disciplines delivered by a team of top-notch professionals working hand in hand with the Arc Worldwide’s global network. This will help lay a solid foundation for Arc Worldwide Thailand while opening up new opportunities to enhance our creative excellence, effective marketing strategies and unrivalled client services.” Headquartered in Chicago, Arc Worldwide global network has more than 1,110 employees covering 43 offices in 36 countries. Media Contact: Parichat Svetasreni 662 684 5731 or 661 840 4701 [email protected] End.