Bangkok--Jun 30--Direct Response Thailand
Nestle (Thai) Ltd. launches its first-of-its-kind "Nescafe Big Bang campaign" with daily Lucky Draw of Baht100,000 The total prizes of Baht10 Million are to reward consumers for their patronage and support of NESCAFE and COFFEE-MATE products for over decades.
Mr.Altug Guven, Category Marketing Manager Coffee, Tea & Creamer said: "For a very long time that NESCAFE and COFFEE-MATE have been in Thailand, we are like one of the household members of every Thai's home. NESCAFE has broad array of products including NESCAFE Red Cup, NESCAFE Gold, NESCAFE Three-in-One My Cup (Mild, Original, and Turbo), NESCAFE Ice, and O-Liang (Iced Instant Thai Coffee). Early this year, NESCAFE Three-in-One "My Cup" was launched with its 3 flavors--Original, Mild and Turbo--to respond to the consumers' need. Our creamer range covers COFFEE-MATE Gold, COFFEE-MATE Low Fat. NESCAFE Big Bang Campaign will see a daily Lucky Draw of Baht100,000 and it will be the biggest campaign of the year with the overall boudget of Baht50 million."
Khun Pimpan Charoenjit, Promotion & Sampling Group Manager added that: "The Baht50 Million Budget goes to TVC promotion to be aired on major channels from July 1st, and Press Ads in leading newspapers. The budget also covers: the troop of NESCAFE Vans to collect the NESCAFE labels in 50 provinces during July 1st-7th; P.O.P.materials and posters announcing at our in-store all over the kingdom. To top it off, NESCAFE and COFFEE-MATE will join with Khun Tripob Limpapat, Thailand's leading TV personality, in the daily Lucky Draw of Baht100,000 for 91 consecutive days in the Millionaire TV Game Show. The final, and perhaps the highest, prize is Baht1 Million.
Everyone can participate in NESCAFE and COFFEE-MATE Big Bang Campaign 2005 by sending any kind and size of NESCAFE and COFFEE-MATE labels to P.O. Box 22, Pasicharoen, BKK 10160, from July 1st to October 31, 2005.
For more information, please call 02-332-8555 # 129, 115 or
Khun Aiemporn 0-1376-7243
Click for photo at www.thaipr.net End.