Bangkok--Jul 19--Siam PR. Consultant
Kangyong Homestore, part of CCP Group, opens new outlet in Pattaya as largest and most complete outlet in the eastern region with projected growth of 50% in first year Company plans to open at least 2 outlets in 2006
Kangyong Homestore, center of vast variety of construction and decorative materials under the CCP Group, announces an opening of its new outlet in Pattaya today to cater to the growing demand with the most complete product variety on over 20,000 square meters of sales space at the most promising location in the eastern region of Thailand. The company is looking at 50% jump in sales during the first year of the branch operation with plan to open at least 2 more by 2006.
Pratheep Theepakornsukkasem, Chairman of the Board & President of Chonburi Concrete Product PLC (CCP), disclosed that the construction and decorative materials industry in 2004 according to Krungthai Bank research Institute grew in proportion with the expanding housing business in Bangkok and its vicinity as well as large provinces including Chiangmai, Phuket, Nakorn Ratchasima and Chonburi with total market value of 62 billion baht, up 24% from that in 2003. “In 2005, the country’s construction and decorative materials business is expected to slow down in line with the property sector. However, most operators will remain active with branch expansion by focusing on moving closer to business districts. The consumers on the other hand are changing the way they choose products toward DIY of do it yourself. The purchasing power is seen declining following the negative economic influences keeping the market value to only 69.5 billion baht, or only 12% higher than that of the previous year. The positive factors remain the modern mentality of new generation consumers, who are looking for modern products and purchase convenience, which means the sales venue must offer vast variety of products and services, along with attractive promotional campaign, effective product stocking through the use of advanced technology and consultation provided by competent personnel to help speed up purchasing,” he said.
Artit Theepakornsukkasem, Managing Director of Chonburi Kangyong Co.,Ltd., subsidiary of Chonburi Concrete Product Public Company or CCP, operator of integrated construction and decorative materials center, disclosed that Kangyong Homestore operated integrated stores for construction and decorative materials, which include home construction materials, home decorative items, home electrical appliances and lanterns, ceramic tiles, sanitary ware and bathroom items, under the name “Kangyong Homestore. “The 10,000-square meter Kangyong Homestore located within the town district of Chonburi Province is the first and largest outlet in Chonburi. Customers include those wanting to build and decorate homes, and professional construction contractors as they can enjoy the atmosphere of a ‘One Stop Shopping’ venue that offers convenience, comfort and variety.
Kangyong Homestore selects over 20,000 high-quality product items and provides outstanding services by well-trained personnel, who are highly knowledgeable and capable of providing valuable advice to customers in choosing the right materials to suit customer’s objectives,” he said.
Main target customers remain the construction contractors. However, the company is looking to expand directly into consumers - those who are building new homes and repairing their old ones. “Consumers have become more particular with what they choose. They want to personally choose the materials themselves. As overall market continues to grow in accordance with the conditions within the property sector, the company is looking to expand its outlet further into congested communities to cater to the needs,” he explained.
The latest outlet of Kangyong Homestore in Pattaya, which is the second outlet simply helps expand the sales channels with the format of modern trade attractive to modern consumers. The store has a total area of over 20,000 square meters and requires investment of over 300 million baht. “The new Kangyong Homestore is part of Garant Mobel network of stores designed to represent the European Lifestyle, which focuses on quality, style and design at a price people can afford. The cooperation with Garant Mobel has made Kangyong Homestore the most comprehensive store of its kind offering the widest variety of products to cater to the needs of consumers in the eastern part of Thailand. The company is planning to open new outlets to enhance competitiveness. The third outlet is set at Klongluang (next to Thai Market) in Pathumtani Province on 13 rai land with space of around 20,000 square meters using investment worth 400 million baht. The fourth outlet is planned to open in 2006 as the company is conducting the feasibility study for a perfect location,” he concluded.
For more information please contact:
Jidapa Pramualsub, Wannaree Silapangam
Siam PR. Consultant Co., Ltd.
Tel. 0-2693-7835-8 ext 32,34, 0-1817-7153
Fax. 0-2693-6920
E-mail: [email protected]
Click for photo release at www.thaipr.net End.