Bangkok--Aug 18--Prispriority
Launching its LCD TV and Projector for home entertainment segment.
Serve all consumer lifestyle through quality and affordable price.
BenQ (Thailand) Co., Ltd., a national subsidiary of an industry leader in digital networking lifestyle brand from Taiwan, launches its latest AV product focusing on lifestyle home entertainment segment, offering high technology LCD TV and digital projector, for the first time in Thailand.
Mr. Chris Liang, Managing Director of BenQ (Thailand) Co., Ltd. said, “We have seen some growth of demand and competition in premium AV market in Thailand. However, product currently sold in the market is priced unrealistically as opposed to the worldwide market. Thus, BenQ dares to be the first mover penetrating into the AV premium market by providing high quality AV products, such as projector and LCD TV, at a reasonable price to fit with a global pricing strategy”.
“We believe that technology is not only built for profitability, but it should also develop to facilitate one’s life, fulfilling one’s needs, particularly for Thai consumer who is truly enjoyed to entertain their life. We want Thai customers to have an equally opportunity to experience BenQ’s AV technology like others in over 40 countries worldwide”.
“The penetration of AV market, by launching its latest LCD TV both DV3250 and DV3750 and Projector PE8720 will certainly emphasize on our key strength as LCD panel manufacturer and No.1 leader of DLP projector. Apart from that, AV is also part of our 3C product portfolio strategy encompassing computing, communications, and consumer electronic in which BenQ AV is categorized under this group”., said Mr. Liang.
Mr. Nuttaphol Sanguansiri, Business Development Manager of BenQ (Thailand) said, “The two latest models of LCD TV; DV3250 and DV3750, both featured Senseye technology, which offered a true to life picture quality and protection that care for your eyes. With versatile size, BenQ LCD TV can be placed anywhere in your room with little space required. It also can save up more than 50% of power consumption compared to plasma TVs, hence prolonged its product lifecycle. Our key strength as one of world’s top 3 LCD display manufacturer, AUO, has gained product and market competitiveness. For this reason, competitive price can be offered to customer. Currently, DV3250 and DV3750 are set at 69,900B and 99,000B respectively.
Besides the LCD TV, BenQ is also introduced its latest digital projector, the BenQ PE8720 which is set to first globally launched in Thailand. “PE8720 Home Theater digital projector is launched for the first time in Thailand since the first time showcase at the CES Show which was held in Las Vegas, USA in the beginning of this year. It is featured the highest 6200:1 contrast ratios and over 100 million colors, offering the best color accuracy, just like you are in a superb quality movie theater.”
“As we are now stepping up toward the third year of marketing of projector market and had proven ourselves as Thailand’s No. 1 projector leader since the first quarter of this year, dominated around 20% of total market share, this has indicated a good sign in terms customer response toward BenQ projector and brand.
In terms of distribution channels, we had appoint Siam Tech and Develop Co., Ltd. As exclusive distributor to sell BenQ Projector PE8720 and Deco2000 Co,. Ltd., as a master dealer for premium projectors, offering SRP at Bht240,000” added Mr. Nuttaphol. End.