Bangkok--Aug 25--Hill & Knowlton
Shell Rimula, the market leading lubricant for trucks, again this year arranges a competition for “Extreme Tough Guy Challenge” to find Thailand’s toughest trucker with race to pull a truck weighing 3.2 tons. Meanwhile, its customers will be also rewarding by a special campaign “Luck for Family Dreams from Shell Rimula” with an offer of triple-prize bonus with gold valued totaling over 1 million baht.
Dr. Witoon Suewatanakul, Shell’s Transport Lubricants Business Manager overseeing Mekong Cluster said, “with overwhelming response from Thai guys applying for last year competition, we again organise the 2nd Extreme Tough Guy Challenge, a unique activity for all Thai truckers, aged 25 to 50 who must compete and show power, toughness, tenacity and determination through various physical challenge competitions, including the highlight of the event — a race to pull a truck weighing 3.2 tons, which signifies Shell Rimula’s attribute as the lubricant for ‘heavy-duty’ trucks.”
"Shell has long been the market leader for diesel engine lubricants. Shell Rimula has been developed as the highest quality products when compared to other general engine oils, Shell Rimula not only prolongs the life of the heavy-duty engine but will also help bring truckers home safely. This matches well with our latest campaign, Luck for Family Dreams from Shell Rimula” Dr. Witoon said.
“Luck for Family Dreams from Shell Rimula” — to be held from 22nd August 2005 until 13th January 2006, invites customers to send in coupons to join the triple-prize draw to win gold chains and gold bards worth over Baht 1 million in total. The three steps are:
First - instant win
For every purchase of any 5-litre lubricant pack in the Shell Rimula family, customers will get free a one-litre pack and a coupon for the lucky draw in the 2nd and 3rd stages of the ‘Luck for Family Dreams from Shell Rimula’
Second - lucky draw
Simply by filling in the coupon and sending to Siam Boxing Stage (Aom-Noi) 74 Moo 12, Aom-Noi sub-district, Kratoom Ban district, Samut-Sakorn 74130, customers will have a chance to win gold chains, 10 of which weighing 1 Baht each are to be given away for five consecutive months starting from October 2005. The prizes are valued at almost Baht 400,000 in total.
Third - final lucky draw
The final round of the second lucky draw will also become the stage of the competition with grand prizes of gold bars weighing 50 Baht and 12 Baht worth over 600,000 baht in total.
For more information, please contact
Suthatip / Visa
Hill & Knowlton Thailand
Tel 0-2627-3501 Ext. 216, 107
[email protected]
Click for photo release at www.thaipr.net End.