Bangkok--Sep 14--Integrated Communication 'Giffarine' has once again blazed a new trail in the direct marketing business by launching its new 'Business for New Generation' business strategy that aims at encouraging 'new-generation' business entrepreneurs to succeed both in personal and professional life with 'Giffarine'. And that's certainly not all. The new inspirational 'Giffarine' television commercial and four innovative food supplement products are also set to excite both members and customers alike. Dr.Nalinee Paiboon, President of Giffarine Skyline Unity Co., Ltd., stated that, "The concept of 'Business for New Generation' has been devised to respond to the professional needs of new-generation entrepreneurs who prefer to have a sustainable business of their own. This increasing demand is also reflected tin the fact that the Thai government is encouraging people to have small and medium size enterprises. Many policies have been issued to make things easier for people to conduct a successful business of their own." "Giffarine business is also regarded as a practical, effective way of starting a substantial business, and more and more people of the new generation are becoming successful members. When they become Giffarine members, they are like the owners of an affiliated Giffarine business, with Giffarine Skyline Unity as their Head Office. Today, Giffarine business is financially and structurally stable, thanks to its efficient corporate management, and it is ready to cope with the expected ongoing increase in the number of members in years to come. Currently, we operate with 92 Giffarine Business Centres nationwide, a world-class production site and a wondrous array of high-quality products. Our product portfolio includes cosmetics, healthcare supplements. bodycare products, household utensils, food products, agricultural products and babycare items among others. A total of over 2,000 Giffarine product items have been created to cater for different consumer needs of all levels. We also have a Giffarine Entrepreneurship Development Centre that offers helpful training to interested budding entrepreneurs. All these contribute to make things a great deal easier for interested prople to join our successful business." Presently, there are over 3 million Giffarine members nationwide. Over the past 9 years, Giffarine has generated revenues of over 17,000 million baht in total. Of this amount, as much as 7,000 million baht has been paid to our valued members. In 2004 alone, our total sales were as high as 2,616 million baht. In 2005, Giffarine was also presented with the prestigious Prime Minister's Award for Best Production and Export Management. Dr.Nalinee Further noted that, "On this special occasion, we would also like to take this opportunity to unveil our latest television commercial to the public. The first one 'FATHER' is 60 seconds long while the second one 'HOME' is 30 seconds long. The inspiration behind the creation of the new commercial came the success story of one of our dedicated members, Khun Tanawat Wongkunanusorn, a Giffarine business entrepreneur who fought against all odds and became successful." The new commercial is scheduled to be on air starting this September 15th. As much as 3.5 million baht was spent on the production, and another 14 million baht on media buying. Dr.Nalinee herself worked as a creative person in the production. In addition, Giffarine is also introducing four innovative food supplement products to the market. "These days, more and more people are becoming interested in their health and appearance. So, we decided to introduce a new range of food supplements for Thai consumers.", said Dr.Nalinee. The four new food supplements are; - CLA 900 The extracts from Safflower oil. - EGCG The extracts from green tea. - Collagena A food supplement in chewable tablets. - Beauty Berry A chewable food supplement from fruit and natural sources. For more information please contact: Khun Usanee Thavornkarn Media Relation Director Integrated Communication Co., Ltd. Tel. 0 2354 3588 Fax. 0 2354 3590 Email: [email protected] Click for photo release at www.thaipr.net End.