Bangkok--Sep 15--Tesco Lotus
Total sales of OTOP through Tesco Lotus top 137 million baht
Tesco Lotus has joined the Pathum Thani Cooperative movement to host the “OTOP Cooperatives Fair from all over Thailand” as part of its ongoing support for the government’s OTOP project. At this event, over 200 OTOP vendors from all over the country will be showing off local cloth, food, jewellery, ornaments and utensils.
The event will run from September 14-20 at Tesco Lotus Rangsit-Nakhon Nayok. Pathum Thani governor Niwat Sawatkaew and Veena Aranyakasem, SVP Mall and Media at Tesco Lotus, will jointly preside over the opening ceremonies on Sept 14 at 1700 hours, to be welcomed by Tesco Lotus Rangsit Nakhon Nayok Store Directing Manager Wilaiwan Paiboon. Over 100,000 attendees are expected to generate around 5 million baht of sales.
Meanwhile, on September 16 will be held the opening ceremonies for “OTOP Road Show from Northeast to Central Region” Khon Kaen governor Chet Thanawat and Veena Aranyakasem, SVP Mall and Media at Tesco Lotus, will jointly preside over the opening ceremonies at Tesco Lotus Nakhon Pathom, with a welcome from Tesco Lotus Nakhon Pathom Store Directing Manager Somchai Wongsritrakul..
This event will bring together producers under the “Roi Kaen San” umbrella to build bargaining power and channel more income to local areas. The event is also a partnership between the provinces of Singburi, Petchaburi, Ratchaburi and Nakhon Pathom, which are brining a Caravan of 80 OTOP producers selling famous goods from each area such as cloth, foodstuffs, ornaments and utensils. Some 40-50,000 customers are expected to attend with a projected turnover of not less than 2 million baht, from 16-20 September 2005 at Tesco Lotus Nakhon Pathom.
The event is part of Tesco Lotus’ continuing commitment to OTOP. The company has OTOP pavilions and OTOP corners in many stores, besides giving kiosk space for OTOP vendors to run themselves. Total rent free space for OTOP products is 25.6 million baht since 2003, while OTOP sales through all outlets of Tesco Lotus now stand at 137.3 million baht.
For more information contact
Sukreekarn Tharaphibarn Tel. 0-2722-9640 ext 5849
Martin Clutterbuck ext 7779 Fax 0-2722-6651 End.