Bangkok--Nov 21--Siam PR Consultant
Siam PR looks ahead to establish effective public relations implementation to attract new breed of consumers through “Hi-Power PR”
Siam PR Consultant Co., Ltd., innovative Thai-owned public relations agency highlights “Hi-Power PR” strategy as solution to the current consumer-oriented market — the effective way to accommodate new breed of consumers, who are knowledgeable, smart in making choices and hard to please.
Mrs. Premsiri Dilokpreechakul, Managing Director of Siam PR Consultant Co., Ltd., disclosed that her company as expert in full service public relations entering its 10th year in business had closely monitored changes occurred in the Thai society and changes in consumer behaviors. “We realize that consumers today are so much different from before. We can call them new breed of consumers, highly interested in news and information as evident in the skyrocketing television ratings during the news hours, where each TV channel competes seriously for dominance,” she said.
“Modern consumers have found access to vast amount of information to keep them updated, while using the knowledge to work for their benefits such as knowing how to use the media to bargain with product manufacturers. Conventional media have become increasingly powerless. Marketers are inevitably faced with fierce competition. Products and services can hardly offer cutting-edge advantages. Herds of similar products and services have flooded the market, while negative factors including the rising interest rates, unstable political condition, outbreak of bird flu and soaring oil prices continue to undermine the purchasing power of Thai consumers. The situation simply requires something else,” she explained.
It is necessary that business operators catch up with the current consumers through new ways of marketing implementation. Changes must be initiated in order to:
1. Be intimate — being realistic to the actual consumer lifestyles rather than using celebrities to lead the way
2. Be relevant — being right-to-the point on what consumers need in order to upgrade the quality life and mind
3. Be consensual — creating the sense of involvement to encourage word of mouth
4. Be participated — allowing communication channel between product owners and consumers through marketing activities
These important elements are vital to strategic communications essential to all marketers in understanding the behavior and psyche of modern consumers. Hi-Power PR Service Model allows Siam PR to help marketers succeed through the following approaches:
- Market Findings: getting the answer reflecting reality
- Content Findings: creating the contents to tap into actual consumer needs
- Marketing for PR Activities: creating the right marketing activities to allow consumer participation to initiate word of mouth
- Active Media: finding the right media channel to encourage interactive consumer participation for clearer understanding, providing a clear target group, while cementing bond that allows cost-effective and successful implementation on continuous basis. Customers can adjust their plans in accordance to the needs of consumers, while retaining cost-efficiency and degree of effectiveness.
“In a situation where consumers are ware and demanding what they are entitled to calls for true knowledge and understanding of crisis management and communications, key element in allowing the customers to prevail through tough times like a professional. Siam PR also provides services to corporations facing changes and situations that demand total employee awareness. It is call sense of urgency & awareness — building program,” she said.
“Important contribution to Siam PR success amid economic crisis since 1996 is the ability to implement strategic PR as solutions to various tasks effectively and economically using the expertise of a young team of professionals to reach every media channel across the board. The advantage of being former journalists has played a vital role in being able to get close to members of the media community with respectable acceptance and appropriate trust. Combining that with the Hi-Power PR strategy, we believe we have the answer for all marketers in dealing with modern consumers,” she concluded.
For more information please contact:
Patra, Jidapa, Muenfun, Songkram
Siam PR Consultant Co., Ltd.
Tel. 0-2693-7835-8 ext. 28, 32, 35 and 39
Fax. 0-2693-6920
E-mail: [email protected]
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