Bangkok--Dec 2--MDK Consultants
Strategic move to retain position of Pattaya’s flagship shopping spot
At a celebratory event to mark its 12th Anniversary, Pattaya-based Royal Garden Plaza announced its 2006 strategy to retain its leading position as the tourist city’s flagship shopping centre.
The business reinforcing approach incorporates three elements located within a single shopping complex: world-class shopping experience, unique eating opportunities, and highly creative entertainment.
Amorn Amornkul, general manager of Royal Garden Plaza Co., Ltd., said, “Pattaya is getting much benefit from the emergence of Suvarnabhumi Airport and surrounding development projects, likely to result in rapid growth of tourism, trade and investments.”
“Pattaya is paving its way to becoming the country’s eastern Entertaiment Centre that also acts as a magnet for people seeking innovative travel experience and business opportunities as well as for those seeking a good place to work and live,” added Mr. Amorn.
To respond quickly to this potential growth, the company is spearheading its unconventional ‘retail mix’ innitiative by offering a lifestyle-oriented combination of fashion, foods and entertaiment to meet the needs of target customers, mainly international tourists.
At Royal Garden Plaza, fashion features local and international top qaulity brands with good taste and uniqueness are available for international shoppers. Negotiations are now underway with additional world-class brands that are eager to have a presence.
Newly renovated, the 5,000 sqm Food Wave houses the city’s largest food emporium with a wide variety of international cuisine served by premium restaurants. Under ‘Tasty Trendy Seaspiration’ concept, the spacious yet luxurious food zone also provides customers with a stunning Pattaya bay view to complement their dining experience.
For those seeking excitement and a learning experience under one roof, Royal Garden Plaza also houses Ripley’s World of Entertainment that encircles Ripley’s Museum, Ripley’s Infinity Maze, Ripley’s Haunted Adventure, and a large 4D cinema.
“Apart from fashion, foods and entertainment, Pattaya Marriott Resort and Spa located within the same area offers 5-star hotel accommodation and world-class hospitality services, together with a swimming pool, fitness centre and fully equipped spa facilities. Here, tourists can enjoy a total one-stop shopping, eating and relaxing experience,” said Mr. Amorn.
In terms of marketing strategy, the company has been organising a series of activities to support its an image of being a premier shopping and entertainment centre in the region, and to remain synonymous with the sea-side city of Pattaya.
It has recently celebrated its 12th Anniversary coinciding with a customer thank you party called ‘RGP 12th Anniversary 12 Carats’, where lucky customers won 12 diamond pendants worth a total of 600,000 baht. And for the upcoming holiday season, the shopping centre is decorating its premise in preparation for a host of seasonal activities.
The Christmas lights in front of the shopping centre has become a popular photo shooting spot.
“Royal Garden Plaza was the first shopping complex in Pattaya, and it has been providing first-rate shopping experiences to customers for more than 12 years. We do not focus only on business, but also to act as a good corporate citizen by supporting any constructive activity that socially and culturally benefits the local community. We have set am ambitious goal to grow further side by side with the city,” said Mr Amorn.
For more information, please contact:
RoyalGarden Plaza Co., Ltd.Peangruthai Jewsakun0-2477-0777 Ext. 1826
MDK Consultants (Thailand) Ltd. Ratchada Pasunta / Marut
TaveepetchPatama WattanaparintonTel: 0-2658-6111 (20 Lines) End.