Bangkok--Dec 16--Krungthai Card
KTC is tremendously pleased with popularity of “Enviable Life with KTC”.
First “enviable” lucky member disclosed.
“Enviable Life with KTC” proves to be an immense success with nearly 8 million coupons submitted from members across the country in the first month alone. Luck has already smiled on the first enviable member who won gold weighing 500 Baht worth over 5 Million Baht with more prizes left for other lucky members. The second phase of the campaign is slated for February to April 2006.
Mr. Woravut Nisapakulthorn, Senior Vice President for Credit Card Business, KTC or Krungthai Card Public Company Limited commented on the success of the campaign “Enviable Life with KTC” is a huge success. It has been only one month since the beginning of the campaign but we have received nearly 8 million coupons already. The members are eager to use their credit card for daily spending with gas refill, discount store and hospital.”
“Enviable Life with KTC” is a proactive marketing policy to attract long-term commitment of the members on the occasion of our 10th anniversary. It is our gesture of thanks for the clients’ continued patronage. We have never put so great a budget and this number of benefits in a single campaign before —the total value of which is 150 Million Baht. “Enviable Life with KTC” is comprised of five 3-month phases. For the first phase from November 2005 to January 2006, the campaign will be divided into two parts. “Spend 500 Baht to win gold weighing 500 Baht” is a promotion where members stand a chance to win one of the three prizes of gold weighing 5 Million Baht or a total of gold weighing 1,500 Baht worth 15 Million Baht. One prize of gold will be awarded each month for three consecutive months.”
“We do not only try to give back to the members but we are also focused on how to make prize drawing as transparent and fair as possible. One of our efforts is the use of printed coupons and lucky draw by manual. By spending 500 Baht via the card, clients will earn one coupon which represents one eligibility to win a prize of gold weighing 500 Baht worth 5 Million Baht. The first prize was drawn on the 3rd Floor of Central Rattanatibate with Mrs.Wannapa Noiglum, Assistant District Officer of Nonthaburi province, and members of the press as witnesses.”
“The first lucky winner who has won this grand prize of “Live an enviable life with KTC” is Mr. Wijit Thangthong from Nakornpanom province. The prize won is a gold bar weighing 500 Baht worth over 5 Million Baht. (A gold bar weighing 1 Baht is worth 10,250 Baht on the 14th of December 2005.) Name of the winner will be published in the 23rd of December 2005 issue of Thai Rath newspaper.”
“The first phase of “Enviable Life with KTC” will continue to intensify. Members can participate simply by spending via a KTC credit card and stand a chance to win gold weighing 500 Baht each month. The next prizes will be drawn on the 13th of January 2006 and the 14th of February 2006. There are also benefits offered by our partners which member can enjoy right away without having to leave it to luck. “13 KTC special weeks” covers all key daily spending: gas refill, restaurants, department stores, discount stores, shopping, hospital, traveling, mobile phones, IT devices, electric appliances, fashion, watches and jewelry.”
“Be prepared for the second phase of our campaign which will span from February to April 2006. We promise it will be even more special than the first phase. KTC members may review campaign details in “KTC What’s Up” newsletter and on our web site at www.ktc.co.th.”, said Mr. Woravut in conclusion.
For more information:
Public and Corporate Affairs Department
Krungthai Card Public Company Limited
Kandtharat Chermchitphong Tel. 0-2665-5057
Suchada Weerasakulrak Tel. 0-2665-5732
Fax. 0-2665-5046
E-mail: [email protected]
Click for photo release at www.thaipr.net End.