Bangkok--Dec 21--Aziam Burson-Marsteller
To cap off its six-year series of classroom-without-walls activities spreading its “More Dirt, More Experience” philosophy among Thai children, Breeze has teamed up with the Ministry of Education to organize the four-day “Breeze Opening the World, Sharing the Experience Grand Finale,” the largest indoor edutainment park in downtown Bangkok.
The Grand Finale highlights the 6-year success of the ‘Breeze Opening the World of Learning’ Program by featuring a massive number of learning
activities, encouraging children to learn real skills for real life
without worrying about getting dirty.
The event also marks a very special New Year’s present from Breeze to Thai children and their families. They are welcome to participate in the event
free of charge between Friday, 23 December and Monday, 26 December at BEC Tero Hall, Suan Lum Night Bazaar.
According to Mrs. Sunsanee Supatravanij, Vice President, Home Care and Oral Care Division for Unilever Thai Trading Ltd, “Breeze has spent over
100 million baht on the ‘Breeze Opening the World of Learning’ program to ignite the ‘Learning Real Skills for Real Life’ concept among teachers and students at 15,000 schools nationwide.”
“The ‘Breeze Opening the World of Learning’ program has received favorable feedback and support from the community and society. Thus, we are celebrating the 6th anniversary by investing 30 million baht to organize this event, using nearly 5,000 square meters of BEC Tero Hall.”
“The Finale showcases over 100 activities, workshops and fund-granted student projects to give kids the opportunity to participate in fun,
hands-on experiences,” said Sunsanee.
“We believe that the event will ‘open the world’ and ‘share the experience’ about out-of-classroom learning among Thai children, while helping teachers and parents encourage their students and children to develop themselves to a higher level. The Finale is expected to attract
over 10,000 participants from around the country. Breeze will also provide
financial support for schools interested in participating,” added Sunsanee.
Mrs. Pornipa Limpaphayom Secretary-General, Office of the Ministry of Education’s Basic Education Commission (OBEC) said, “The Ministry of
Education and Breeze have the same goals in organizing this event that
encourages children to gain more experience. I believe that the children will have fun while learning new things to supplement what they have learned in the classroom.”
Background of ‘Breeze Opening the World of Learning” Program Breeze has continuously supported and developed hands-on learning programs for Thai youths for 6 years, in a number of projects from the “Breeze Opening the World of Learning” program in 2000 to the “Breeze Opening the World, Sharing the Experience” program in 2005.
Program Evolution
2000 - Initiated the “Breeze Opening the World of Learning” program
- Organized the “the Heritage of Thailand” Creative Invention Contest
2001 - Organized “the Genius of Mankind” Creative Invention Contest
2002 - Organized “Unforgettable Learning” Creative Invention Contest
2003 - Organized six “Learning Real Skills for Real Life” youth workshops
2004 - Organized six “Learning Real Skills for Real Life” youth workshops
- Arranged “Honing Teachers’ Skills, Enhancing Students’ Knowledge” workshop
- Established the “Breeze Opening the World of Learning”fund to provide funding for students’ projects which encourage the ‘Learning Real Skills for Real Life” concept
2005 - Expanded the program’s scope to the “Breeze Opening the World, Sharing the Experience” program with two core component activities:
1. “Opening the World” activities:
- “Breeze Fund” is the core part of the program designed to be major
drives for students who are committed to learning outside the classroom.
Interested students can send their project proposals to be eligible for
supporting funds from Breeze. This year, Breeze has increased the
frequency of selection from once a year to once per quarter.
- “Honing Teachers’ Skills, Enhancing Students’ Knowledge” Workshop
originated in 2004 as a prototype. Participating teachers are trained in
integrated teaching techniques and new teaching methods. They can apply
the new knowledge they have acquired to their classroom teaching.
2. “Sharing The Experience” activities:
- The 6-month Perdloke magazine features knowledge and details of
interesting fund-granted projects and innovative teaching approaches. To
be distributed in schools nationwide, it aims to prompt students to learn
real skills for real life.
- The Roadshow workshop shares projects from the Teacher’s Workshop and
fund-granted projects with visiting teachers and students.
In total, Breeze has invested over 100 million baht to inspire hands-on learning among teachers and students in 15,000 schools around the country.
The Unilever Group of Companies in Thailand is a leading fast-moving consumer goods company, which has had a strong presence in Thailand for
more than 70 years. Unilever’s wide range of leading brands adds vitality to the lives of Thai consumers in four categories. Home Care products include Breeze, Omo and Surf detergents; Comfort Fabric softener; Sunlight dishwashing liquid; Vim floor cleaning products. Personal Care, Skin Care and Cleansing lines include Sunsilk, Clinic Clear hair care products; Axe and Rexona deodorant; Close-Up toothpaste; Pond’s, Vaseline, Citra skin care products and Lux. Ice Refreshment and Foods include Wall’s Ice Cream, Knorr, Lipton and Bestfoods. Unilever Network is a direct sales business within the group.
For further information, please contact:
Pongtip Thesaphu Jenjira Jittsena or Woranuch Techatanachuen
Unilever Group of Companies in Thailand Aziam Burson-Marsteller
Tel. 0 2554 3430 Tel. 0 2252 9871
Email: [email protected]. End.