Bangkok--Jan 10--Siam PR Consultant
Prima Gold International Co., Ltd. launches its 40th outlet at Siam Paragon, the newest shopping complex at the very heart of Bangkok. The latest outlet opening is accompanied by latest ornament collection showcase “Siam Pannarai” that highlights the perfect combination gold and diamond — formula that has made the brand highly successful as leader in design. The company is hopeful that sales will continue to bloom in 2006 with at least 15% growth expected over last year’s performance which exceeded 500 million baht or 20% above that of the previous year.
Miss Rungnapa Ngowngamratana, Managing Director of Prima Gold International Co., Ltd., disclosed during the opening ceremony of Prima Gold’s 40th outlet at Siam Paragon — the first new outlet in 2006 for the company, saying the strength of this branch of Prima Gold lied on the strategic advantage of its location. “Being in the center of Bangkok means completeness in facilities and convenience in traveling. The shopping center’s patrons here are obviously target customers of Prima Gold, which makes us feel confident the outlet at Siam Paragon will be among the top sales locations. The outlet offers products including Prima Gold, Prima Diamond and Prima Art to satisfy customers in demand for 99.9% gold ornaments and precious jewelry.”
With regard to the movements within the gold ornament market, she revealed that the gold price would continue to fluctuate as a result of the price movements in the world market, chaos in various regions around the globe, fluctuating prices of crude oil as well as increasing demand for gold. “Prices are predicted to change constantly. Clearer direction can be seen only after the Chinese New Year,” she said.
As for the recently concluded 2005, Prima Gold has posted around 500 million baht in total sales, or as much as 20% in sales growth when compared with that of the previous year. The sales are broken down into 70% prima Gold, 28% Prima Diamond and 2% Prima Art. “Satisfactory performance in 2005 was attributed to new collections being launched to cater to various needs of customers. Most customers appreciate the neatness in design of Prima Gold, which makes the products unique and outstanding. In addition, the campaign entitled ‘Buy Gold Win a Car’ during the final quarter of last year received positive response from customers. Sales in 2006 should increase by at least 15%,” she explained.
“In 2006, plans have been made to allow effective expansion of product lines to various levels of customers, following a market research conducted to help elaborate profile on Prima Gold buyers. Target customers of Prima Gold come between the age of 20 to 45 years with strong self confidence and knowing what they like. These people also love ornaments with unique designs and outstanding characteristic. As with large age gap, the company sees the need to come up with more product designs to perfectly suit the taste of these target customers,” she said.
“New Collections are being launched 3-4 times a year. Accompanying the opening of Prima Gold outlet is Siam Pannarai Collection that is inspired by the beautiful design of the Thai number “๑”, which resembles the traditional “Kanok” design — the known symbol of Thai art. Number ๑ also means number “1” in every way especially the Thai artistic excellence that is no smaller than that of any other nation in the world,” she said adding that, Siam Pannarai was a perfect combination between gold and diamond. “With the neat in production and craftsmanship, Siam Pannarai is 340,000 baht for the entire collection, which includes bracelet, necklace, ring and earrings.” she said.
Meanwhile, in order to help jewelry and gold lovers get better deal for their money, the managing director of Prima Gold comes up with great suggestions. Keep the following in mind when it comes to choosing gold ornaments:
1. Matching the personality. Prima Gold has products made according to the concept with Natural offering naturally sweet design; Classic projecting the feel of luxury and being good for all occasions; Heritage commanding elegance and Two Tone revealing the astonishing dimension through a combination of 24K gold and 14K white gold.
2. Matching the occasion. For everyday use, try small items of ring, pendant or earrings. For trendy looks especially among the first jobber, try Two Tone — a combo of 24K gold and 14K white gold. For important engagements and classy parties, try a big set combination that is so elegant and luxurious. In addition, there is also exclusive jewelry made exclusively to serve the needs of those who refuse to be the same.
As for diamond, since diamond is all women ever dream of due to its physical and symbolic values, wearing diamond will depend on various reasons and occasions, including designs to project the taste of its owner. Choosing diamond jewelry should then take into consideration the following:
1. Design. Prima Diamond realizes the importance of design allowing each of the work special quality and uniqueness appealing to customers. Product quality and standard are also impeccable and trustworthy.
2. Complementing the occasion. Understanding what women want allows Prima Diamond to create jewelry that perfectly suits the young generation with modern design that allows for every use. The jewelry can be part of the everyday life or selected as wedding ring to make the special event even more special.
For more information please contact:
Muenfun Nilkuha, Kamolwat Tulyasuwan
Siam PR Consultant Co., Ltd.
Tel. 0-2693-7835-8 Ext. 35-36
Mobile Phone: 0-1241-5233, 0-1838-3351
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