Bangkok--Jan 13--Toyota Motor Thailand
Automobil Market in 2005 703,432 units of Total Sales Toyota Expects Grow By 5% for 2006 to be 735,000 units Aims 2006 market share over 40%, or 295,000 units, with a growth rate of 6%
Mr. Ryoichi Sasaki, President of Toyota Motor Thailand Co., Ltd., announced that the total automobile sales for 2005 were 703,432 units. He is confident that the overall Thai economy in 2006 will be stable and will continue to grow at a reasonable rate and expects the total sales for 2006 to be 735,000 units, or a growth rate of 5%. He sets the target for the overall sales of Toyota at 295,000 units and a market share of more than 40%.
Mr. Ryoichi Sasaki said, “We feel very fortunate to have achieved the success we did in 2005 that placed Toyota number 1 in the total industry, the passenger car segment, the commercial vehicle segment which recorded first time over the past of 23 years, also number 1 in term of export sales”
Toyota sales for 2005
Toyota sales : 277,955 units, 18.7% growth, 39.5% market share
Passenger cars : 90,298 units, -12.7% decrease, 48% market share
Commercial vehicles : 187,657 units, 43.5% growth, 36.4% market share
One-ton pickup : 177,627 units, 44.2% growth, 37.8 % market share
Lexus : 307 units
“Regarding exports of last year, Toyota was able to dominate the market as number one in exports by exporting a total of 151,867 units, and valued of 70 Billion Baht. In addition, Toyota exported OEM and Service parts with a value of about 46 Billion Baht.” said Mr. Sasaki.
Mr. Sasaki disclosed that the overall market for 2006 “continues to have a reasonable, positive growth rate. The market is expected to grow by 5%, and the overall sales are expected to be 735,000 units, while the commercial vehicles segment remains an important one, with a stable growth rate when compared to last year. We expect the passenger car segment to grow since we have introduced several new models into the market in response to customers’ various needs.”
Estimation of Total Market for 2006
Total sales: 735,000 units, a growth rate of 5%
Passenger cars: 214,000 units, a growth rate of 13.8%
Commercial vehicles: 521,000 units, a growth rate of 1.6%
One-ton pickup : 471,000 units, a growth rate of 0.2%
Regarding the target for Toyota, Mr. Sasaki estimated that “for 2006 Toyota has set a sales target at 295,000 units, a growth rate of 6%, when compared to last year. We expect to have a market share of more than 40%, which can be divided into:
Passenger car : 106,000 units, market share 49.5%.
Commercial vehicles : 189,000 units, market share 36.3%.
One-ton pickup : 180,000 units, market share 38.2%.
Lexus : 450 units, market share 5%.
Mr. Sasaki said “We also forecast a substantial gain in vehicle exports for 2006, Toyota will contribute 230,000 units or a 49% share, up 51% over last year at a value of 99 Billion Baht. In addition, we estimate OEM and Service Parts to leave our ports in 2006 at a value of 53 Billion Baht, a 15% increase in volume versus last year.
In support of Toyota sales and export plan, we have been preparing production capacity at our plant. All of this will translate in a total production plan of 510,000 units, a 23% increase over last year. We think for the year 2006 will produce another record year for the auto industry and that Toyota will, again, emerge the sales leader. We will also attempt to maintain number 1 in all market segments, and try very hard to be number 1 in customer satisfaction.
DECEMBER 2005 CAR SALES
1.) TOTAL MARKET : 77,876 units, 6.3% Growth
1. TOYOTA 29,298 units 12.7% Growth 37.6% Market share
2. ISUZU 17,940 units 10.6% Growth 23.0% Market share
3. HONDA 10,244 units - 1.5% Growth 13.2% Market share
2.) PASSENGER CAR MARKET : 26,024 units, 3.8% Growth
1. TOYOTA 10,929 units 1.7% Growth 42.0% Market share
2. HONDA 10,075 units 7.4% Growth 38.7% Market share
3. CHEVROLET 1,181 units 24.6% Growth 4.5% Market share
3.) ONE TON PICK UP * : 47,525 units, 11.3% Growth
1. TOYOTA 17,483 units 17.8% Growth 36.8% Market share
2. ISUZU 16,900 units 12.5% Growth 35.6% Market share
3. MITSUBISHI 3,640 units 1.6% Growth 7.7% Market share
*PPV sales, included in One ton pick up market : 4,907 units
Toyota 3,884 units — Isuzu 886 units — Ford 89 units — Mitsubishi 48 units — Nissan 0 units
4.) COMMERCIAL VEHICLE MARKET : 51,825 units, 7.6% Growth
1.TOYOTA 18,369 units 20.5% Growth 35.4% Market share
2. ISUZU 17,940 units 10.6% Growth 34.6% Market share
3. MITSUBISHI 3,925 units 6.3% Growth 7.6% Market share
JANUARY - DECEMBER 2006 CAR SALES
1.) TOTAL MARKET : 703,432 units, 12.4% Growth
1. TOYOTA 277,955 units 18.7% Growth 39.5% Market share
2. ISUZU 176,718 units 17.9% Growth 25.1% Market share
3. HONDA 58,515 units -22.0% Growth 8.3% Market share
2.) PASSENGER CAR MARKET : 188,211 units, - 10% Growth
1. TOYOTA 90,298 units - 12.7% Growth 48.0% Market share
2. HONDA 57,121 units - 19.2% Growth 30.3% Market share
3. CHEVROLET 8,347 units 31.4% Growth 4.4% Market share
3.) ONE TON PICK UP * : 469,657 units, 27.3% Growth
1. TOYOTA 177,627 units 44.2% Growth 37.8% Market share
2. ISUZU 165,582 units 18.4% Growth 35.3% Market share
3. MITSUBISHI 37,024 units 24.7% Growth 7.9% Market share
*PPV sales, included in One ton pick up market : 43,022 units
Toyota 32,793 units —Isuzu 8,419 units - Ford 1,100 units —Mitsubishi 672 units —Nissan 38 units
4.) COMMERCIAL VEHICLE MARKET : 515,221 units, 23.6% Growth
1. TOYOTA 187,657 units 43.6% Growth 36.4% Market share
2. ISUZU 176,717 units 17.8% Growth 34.3% Market share
3. MITSUBISHI 39,283 units 25.3% Growth 7.6% Market share End.