Bangkok--Jan 19--Thai Airways
Thai Airways International Public Company Limited organized an award presentation ceremony to commend 86 frontline staffs for their outstanding performance, following the internal campaigns “Customer Services Superstar Club” and “Leader Award” to award air crew and “Employee Honesty Award” to award ground service and equipment staffs voted by THAI’s passengers and customer airlines at its Head’s Office.
Mr. Somchainuk Engtrakul, THAI’s Board Member Acting as President said, “We are fully aware of the intense competition in today’s commercial airline business. Therefore, “Touches of Thai” and Thai-way services were developed to ensure maximum customer satisfaction, which is considered the heart of airline business. THAI decided to launch the Customer Services Superstar Club campaign in 1998, in accordance to the company’s policy to boost awareness and morale among frontline staff. For the 2003/04 fiscal year, the outstanding performances of 60 frontline staff were awarded: 15 employees from the Ground Customer Services Department and 45 employees from Inflight Services and Cabin Crew Development Department. Gold, silver, and bronze pins together with certificates were presented to ground services staff and cabin crew who are first, second, and third place at a total of 9 recipients. Certificates were presented to remaining awardees, those being 12 ground services staff and 39 cabin crew.”
1. Customer Services Superstar Club Award
Cabin crew staff who won gold, silver, and bronze pins together with certificates for the Royal First Class and Royal Executive Class were Mr. Thanat Shodladd, Miss Juraiphorn Jitkanta, and Ms. Jaruwan Asakati, respectively. As for Economy Class, cabin crew staff who won gold, silver, and bronze pins together with certificates were Mr. Sanu Mahatthanadull, Ms. Chatsuda Songsaengcharoen, and Ms. Natta Boonsue, respectively.
Ground Customer Services staff who won gold, silver, and bronze pins together with certificates were Miss Pantipa Tatiyarat, Mr. Suthisom Watcharakarn, and Mr. Somsak Khumkerd, respectively.
The selection process was carried out by the Service Staff Motivation Committee, which was established to record and evaluate staff performance. The committee members are representatives from Ground Customer Services Department, Inflight Customer Services Department, and Ground Equipment Supports Service units. Staff performances are evaluated by using written feedback from passengers received in the form of letters or e-mail communications, with compliments divided into individual and team commendations. Special consideration is also given to compliments for staff who provided services beyond their line of duty. This year, THAI will gather letters of commendation made by passengers during July 2003 to June 2004.
2. Leader Award
The Leader award aimed to praise the cabin crew leader; Air Purser or Inflight Manager, who directed the flights receiving written compliments from passenger. The compliments were gathered and judged in statistics. There were 16 awardees selected for being good team leader who guided the crew to work efficiently. The Air Purser and Inflight Manager who won gold, silver, and bronze pins together with certificates were Mr. Niwet Khunanoppharat, Mr. Sutape Manirat, and Mr. Werasak Hiranyasamrit, respectively. Certificates were presented to remaining awardees, those being 12 staffs.
3. Employee Honesty Award
The Employee Honesty Award was initiated by THAI’s Human Resource and General Administration Department aiming to honor the company personnel especially whose duties are to support and cooperate with other functions so that the operations work smoothly and create the highest customer satisfaction. Employee performances were evaluated by using written feedback from passengers, customer airlines and THAI’s division staffs under Ground Support Equipment Services Department. Evaluation criteria mainly focus on employee honesty and sympathy beyond their line of duty. This year, THAI gathered comments made during July 2003 to June 2004. There were 10 employees who received most compliments on account of their honesty collecting lost valuable items and presenting them to their supervisors in order to return them to the customers.
First, second and third awardees were Mr. Somchai Pongkunlayagon, Mr. Boonsong Phadungsilp, and Mr. Prasong Meekiriya who received honors and certificates. Certificates were presented to remaining awardees, those being 7 staffs. The award signifies the virtue and righteousness of THAI’s awarded employees who provide the best services to passengers and airline customers. It also represents the airline service standards acquired within THAI’s employees.
The Customer Services Superstar Club Award, Leader Award and Employee Honesty Award not only build up morale and encouragement among THAI’s employees, but also create customer satisfaction and impression towards the airline. End.