Bangkok--Feb 23--Leo Burnett Bangkok
The first meeting of this year’s event to witness over 1,000 entries from 96 offices in 84 Leo Burnett countries from around the globe
Leo Burnett Bangkok will play host to the Global Product Committee 2006, a major international awards event in which top-notch creative directors and gurus come together to review and judge quality of works by Leo Burnett offices around the globe. This time is well participated by 96 offices in 84 countries submitting around 1,000 entries for review and judging by 30 highly- respected judges.
Ms. On-Usa Lamliengphol, Chief Executive Officer of Leo Burnett Thailand, said, “Global Product Committee is Leo Burnett’s annual world event organized for the first time in 1993 in Chicago, U.S.A. This is the 14th year, and the second time for Bangkok office after we first played host in 2002.
“We are very much honored and pleased to be part of this important event because the Global Product Committee, which is also known among Leo Burnetters as the 7+ award event, is aimed to accelerate quality development of our works and drive them to reach world-class standard. It also represents our ongoing endeavor to keep on improving ourselves and always move one step further.”
Mr. Miguel Furones, Chief Creative Officer of Leo Burnett Worldwide, elaborated on the overall entries that, “Each year, I witnessed a clear development of works created by our offices around the world. This time is particularly overwhelming both in terms of the stunning quality and fresh new ideas, and for such a huge number of 1,000 entries from 84 countries. It really is a manifestation of powerful endeavor of advertising professionals to strive forward for better and not just standing still. This will not only benefit the Agency but also our clients as well.”
Mr. Chris Chiu, Executive Creative Director of Leo Burnett Bangkok said, “This meeting Leo Burnett Bangkok has entered a total of 37 pieces which include TVCs, outdoor media, press ads, and direct marketing. Our office has been assigned a target of 13, 7+ pieces this year. We are confident that in this quarter, we’ll get , onely close to this target for and we are look forward enthusiastically to the strong correlation between the 7+ and international awards.”
Mr. Keeratie Chaimoungkalo, Executive Creative Director of Leo Burnett Bangkok also added, “The pieces from each country vary and have their own strengths. They each reflect the environment, society and the over all culture to where the piece originated. For example, in Thailand, there will always be images of ghosts or comedian cafes. The other significance about work in Thailand is our craft, whether it be our TVC’s or our print advertisements have always been in the top of the charts in the Asia Pacific Region.”
Leo Burnett’s Global Product Committee is an annual event that includes 4 meetings in a year. Leo Burnett offices around the globe take turn to host the event. Judging criteria are based on ranking of points awarded to entries, with total points of 10 each. An entry that receives 7 points or more is awarded as “outstanding”.
This recognition, also known as “7+ (seven plus),” is highly sought after by all Leo Burnett offices around the world.
For more information: Arc Worldwide Thailand
Parichat Svetasreni : Tel 662 684 5683 or 01-840-4701
Weeraya Peungwattanagan : Tel 662 684 5594 or 09-616-1926
Click for photo release at www.thaipr.net End.