Bangkok--Feb 24--TAC Beverage
TAC Beverage, Zenya Green Tea distributor plans to aggressively drive the Jet Sprayed Milk Tea in 7- Eleven after 3 years of brand building. It plans to launch the promotional campaign to win the final match ticket of UEFA Champions League in France with aims to boost 30% sales in 2 months.
Theerawat Louhapan, General Manager of TAC Beverage Company Limited, the owner of “Zenya” Jet Sprayed Milk Tea and Green Milk Tea in 7- Eleven as well as bottled green tea said that the company in cooperation with Seven Eleven will set up a promotional campaign “Have a tasty drink with Zenya Milk Tea and win a ticket to the final match of Champions League in France”. For customers who buy Zenya Jet Sprayed Milk Tea in any size at 7-Eleven, they can participate in the program only by writing down their name and contact details on the back side of the receipt during February 25 to April 20 with a chance to win the first prize of a package tour to France with a ticket to the final match of UEFA Champions League worth 150,000 baht or the second prize of Zenya sport shirt worth 750 baht. There will be 10 packages for the first prize and 200 shirts for the second prize. The first lucky draw will be on March 26, 2006 and the second lucky draw will be on April 24, 2006. The result will be announced in Star Soccer Newspaper.
“The company expects the campaign will induce more customers towards tea drinking. Although the milk tea market is already accepted by the consumers, the company anticipates the increasing trend and emphasizes its effort in both the jet sprayed milk tea and bottled green tea as we have grown from this market. This promotion campaign is the first campaign that we cooperate with 7- Eleven after pioneering the market for 3 years. There is still no competitor that has initiated this type of promotion before considering jet sprayed coffee, malt drink or milk tea in the gas station mini marts. The company projects 30% growth during the promotion period”, said Theerawat.
As the alliance to 7- Eleven, the company continues to develop the jet sprayed drink by acting as the R&D team to develop new products from the existing 4 flavors including Milk Tea, Green Milk Tea, Mix Burry and Pomegranate flavored tea. During this summer, the company will launch an additional fruit punch flavor. The distribution will be differed from branch to branch in about 3200 branches nationwide; however, the milk tea will be the core product. During last year, the company has reported the total sales of 60 million baht and projects the sales growth not less than 25% in 2006 in line with 7- Eleven’s branch expansion to 4000 outlets this year.
For more information, please contact
Lakana Khwan-ngam , Sujira Wirojana
PR Consultant
Tel. 0 2953-8633, 0 2954-2476, 09-488-1777, 01-629-1821 End.