Bangkok--Feb 27--BRANDED The Agency
Bangkok, Thailand. California WOW Xperience Plc proudly presents a 376% increase in net profit.
The company’s total revenue for 2005 was Baht 796 million, resulting in a net profit of Baht 73 million. This when compared to year end revenue and net profit for 2004 of Baht 374 million and Baht 15 million respectively, represents an increase of 113% in revenue and 376% in net profit.
According to Mr. Eric Mark Levine, Chairman and Chief Executive Officer, “The huge increase in both revenue and net profit was mostly driven by the opening of our new clubs, Pinklao and Sukhumvit, which increased our member base from 34,000 to approximately 52,000. Furthermore, services like personal training, yoga and pilates accounted for an additional 32% of total revenue. We expect growth of approximately 70-80% in total revenue this year.”
California WOW will unveil its deluxe 6-star club in the Siam Paragon shopping complex next week. The company has invested over US$6 million in what it describes as “the ultimate fitness center.” Along with its full range of facilities, the club will also include a hip cafe, ‘WOW Energy Cafe’ and, in line with its ‘Eat Well, Feel Good, Look Good’ concept, it will offer healthy food and beverages. California WOW Xperience’s ‘WOW Energy Cafe’ partner is Yuki Srikarnchana, an expert in the food business.
California WOW is also set to open its biggest yoga center on Sukhumvit 31. This unique club will offer hundreds of yoga classes per week and will be a women’s only yoga and fitness center. Mr. Levine adds, “At present, only 1% of the Thai population exercises at fitness clubs. We plan on opening lots more clubs, both in Bangkok and other major cities in Thailand. Our expansion reaches far and wide and not just with adding more clubs, but with equally exciting projects like magazines and TV shows too.”
In collaboration with the Media Transasia Group, California WOW Xperience will launch its first ever magazine, ‘WOW Fitness’. The magazine will be available on newsstands from March 1st, 2006, and will target anyone who is interested in exercise, and feeling and looking good. It will reveal the secrets of international celebrities and how they achieve that perfect look. Covering every aspect of health and beauty, it seeks to explore and improve the lifestyles of busy Bangkokians.
Just as exciting is news that the company has teamed up with Family Know-How Co. Ltd to present California WOW’s new yoga TV series featuring Master Kamal, world-renowned Master Yogi. The new one-hour show will start airing on UBC’s Money Channel in March 2006.
Calfornia WOW Xperience will present its 2005 operating performance and future plans at the Opportunity Day event at the SET on March 15th, 2006 from 1.00p.m. — 2.00 p.m. Interested parties requiring more information are most welcome to attend this event.
California WOW Xperience Plc was established in July of 2000 with its first club on Silom, followed by three more clubs in Sukhumvit, Pinklao and Ratchayothin. Its latest club - a six-star deluxe fitness center in Siam Paragon opens at the beginning of March. Future plans include new locations across Bangkok, including Sukhumvit 31, Asoke, Chaeng Wattana, Ekkamai, Rajada and many more.
For more information please contact:
Narumon Hanpairojkajon ( Fon )
Brand Consultant Executive
BRANDED The Agency
Tel: 02-650-9090
Fax: 02-650-9260
Mobile: 01-817-8437 End.